Video Services and Editing for Company Videos and Marketing

Are you looking for a video editing service for your company videos & marketing?

“If you are thinking it’s time to get on the Business Video Train, and you are looking for a video editing company to help you make the best corporate or small business videos,
then hop aboard and let’s do this together!” ~ Andrea

Hi, Andrea here. My main passion and core focus is on helping you with your company videos. Because videos play such an important role for your business to reach out to your potential and current clients, I have shifted the core of my services and support in that area. Instead of me trying to be a jack of all trades, I wanted to give you the absolute best of my skills to this very important part of your marketing efforts. I have invested heavily in top-of-the-line professional editing and design tools, computer hardware, video assets, and my own personal video education to bring you the professional results you want and deserve for your video projects.

“It all starts with a passionate and strong message. Pair with the right voice, visuals, and background soundtrack, and we’re on our way to create the video you’ve envisioned. The next step is when the magic happens. It doesn’t matter if it’s a promotional video, or a tip video. ” ~Andrea

While I don’t shoot the actual video footage, like a video production company would do, I will take your video footage and other elements to create a spectacular, professional, and polished video you’ll be proud to show off.

On this page you will find answers to your most pressing questions about my video services, to include:

• Can I See Some Examples Of Your Videos and Video Styles?
• What Style Of Video Can You Create For Me?
• What are Ways I Can Use Video For My Business?
• What Will My Custom Video Cost? And What is Included?
• Let’s Talk About Budgets
• What Video Services Do You Offer?
• What are your “Marketing Actions” services?
• How Long Does It Take To Get My Completed Video From You?
• What Will You Need From Me?
• How Do We Get Started?

Videos are still a mystery to many, and a struggle for most. I’m here to help you change that. Let’s get started!

And if you are ready to get going on a video project with me, there is a video project form at the bottom of this page.

Can I See Some Examples Of Your Videos and Video Styles?

Absolutely! Here are some examples provided in a playlist format. I update these playlists regularly, so check back often.

Showcase Videos

Showcase Holiday Videos

…

“My team and I do some very unique work around the world from teaching medicine to security and we have projects open to the public and we needed a way to present this to everyone within a 60 second kickass video letting people know the cause, what to do and why they should care.  To reach a general audience in such a way that grabs them and motivates them for problems that seem so far away, we were sure, would be impossible in 60 seconds.  Then we met Andrea, who with her creativity, persistence and dedication to our cause through relentless editing, excellent ideas and understanding of public perception, we now have a video that people watch and say “Oh my God, that’s amazing”.  Because it really is.  You’re lucky to have found her and wise if you work with her.” ~Dr. Ryan Gilbert – <link to video>

“Andrea, thanks for such an incredible video. Since this was the first video we have had developed for our company, I wasn’t quite sure of the process.  Your responsiveness and professionalism put me at ease very quickly.  You did a great job of outlining what was needed from me to complete the project, and your insights on how to improve upon what I had sent were very valuable. We have already incorporated it into our prospect and referral introductions, and I’m excited about adding it to our upcoming website revision. Thanks again for the great work.  It really has been a pleasure working with you. I look forward to working with you on our next project.”

Rich Weber – Director of Managed IT Services, WavesCo IT Solutions

What Style Of Video Can You Create For Me?

Video projects come in many flavors. I help my clients clean up their webinar recordings to make them more professional. On the same note, I can take your teleseminar audio recording and convert them to video, so you can take advantage of the various video sharing sites, such as YouTube and other social sites. This allows you to repurpose your recorded content in a way that you’re not worrying about being in front of the camera. If you’re already utilizing your repurposed content in a variety of mediums, why not add video to the mix and let me take care of the details? I also create custom branded intros and outros that you can put at the beginning and end of your videos.

I thoroughly enjoy creating marketing videos in a variety of styles and features. In truth, and based on my experience of what works best, I like to use a variety of styles in the same video, creating a really nice flow of your message in an interesting, professional, and polished look.  Here are some of the most popular styles of videos I can create and edit for you:

• Talking head videos
• Presentation videos
• Whiteboard videos
• Explainer videos
• Animation videos – characters and text/kinetic text videos
• Live and recorded webcast

What are Ways I Can Use Video For My Business?

While there is no limit to the number of ideas you can come up with for your video content, here are the 11 most common videos you should focus on for your business.

1. Welcome Video for your website home page – Use this video to greet visitors and let them know who you are, what you’re about, and how you can help them. Don’t make this too long. A goal of 3 minutes or less is ideal. This is your virtual handshake. It’s big-smile time!
2. Product or Service Description Videos – OK, so there will probably be a few of these. Creating a video for each product and each service is what you’re going for. Focus on one thing at a time. Here is where you describe the pain your solution solves, and how their life will change when they get your product or service. It’s all about benefits, benefits, BENEFITS!
3. The Top Ten – These are the top 10 frequently asked questions you hear about your business. As before, you want a short video to answer each and every question. The length can range from less than 30 seconds to a few minutes. Take whatever time you need to be clear in your answers, without rambling. Short and sweet, but extremely informative. By delivering clear goals and valuable takeaways you will begin creating an ultimate fan base for your business.
4. 5 Reasons Why – a different take on the Top Ten series, which are individual videos for each topic. This video is all in one, and a way to express why you are special. Each business has a few things that differentiate them from their competitors, and this type of content showcases the great ways you are the better choice. Don’t be shy now. It’s time to let the world know how you excel at helping your clients, and what makes your business shine above the rest. An example: 5 Reasons Why You Should Hire Us.
5. Promotional – there will come a time when you really want to pull out all the stops and create promotional videos for your events, products, and services. Also great for authors to promote their latest book. Very showy in nature, and can be dramatic for most or all of it in the design and style.
6. Sales Video – this is referring to video sales pages, where often the sales page is nothing more than a video and a “buy” or “opt-in” button. These videos are often nothing more than text and narration or PowerPoint with a voiceover, but there isn’t any reason they can’t be more professional and stylish than that. Text is the focus, yes, but having a branded design that you’re proud of should also be the goal. Small amounts of animation, even just text animation, will go a long way here.
7. Sizzle Reel – also known as speaker reels, demo reels, portfolio or montage reels. They are fast moving, high-end sales presentations with lots of animated bells and whistles. These are made to impress your viewers!
8. Tutorials/Teaching/Webinar – never underestimate the power of a how-to video to get oodles of eyes to your content and your brand on YouTube and other video sharing sites.
9. Case Studies and Testimonials – if you’re lucky enough to get your clients to provide you with video testimonials, that’s wonderful. But don’t forget about audio testimonials. You can easily create a video using the recorded audio testimonials from your cherished and valued clients. Case studies describing a customer’s challenges and how your company helped solve them is an extremely powerful story you should be telling.
10. Interview series – adding another person to your video recordings are a powerful way to tap into someone else’s expertise on a like-minded topic that compliments your own. This allows you to greatly expand on the types of content that your audience will truly appreciate. Talk about a win-win for everyone. Sure, the obvious way to pull this off is via a dual talking-head video recording, but as I mentioned above, you can always utilize a recorded multi-person audio recording in a video, while pairing it with some visuals that compliment the message they are hearing. Text, images, b-roll video clips can all come together with the audio recording that will deliver a powerful video that you can distribute.
11. Live video recordings – in this day and age of Facebook Live and other live video tools, it’s quite easy to host live video and push your recording to a multitude of sites. Here, start small and expand as you get your bearings and become more comfortable with the tools and your online persona. Pretty soon you’ll find yourself hosting weekly live video conversations with ease.

Not sure where to start? Focus on getting the first 3 of these videos produced, published, distributed online, and on your website. Then branch out to the other videos. By then, you’ll probably find that you’ve been thinking of other content you want to put into your upcoming videos anyway. Getting these initial videos done will get your creative juices flowing! Trust me.

Still confused about what to create videos about? Download this list of VIDEO CONTENT STARTER IDEAS.
You’ll walk away with at least a year’s worth of video ideas.

What Will My Custom Video Cost?

In truth, custom videos can range in pricing based on complexity. It’s all about the design, creative elements, and amount of work involved.

This pricing comes with a limited number of average edits (up to 4). If you don’t want to be limited on the number of edits, the estimated cost increases substantially. The more changes you want made during the production, the higher the final costs will be. Especially if your video changes involve any kind of illustrated character/prop/scene animation, which can be a few hundred dollars for about 5-10 seconds of animation.

The more story-line concept preparation, scene sequence, style vision, and clarity of your message or story, the easier it will be to keep the costs manageable. The same goes for a voiceover. When I estimate a project that includes a voiceover, it’s for one recording. If the voiceover has to be redone due to changes in the script, that increases the project cost as well.

Having your story script and vision concepts is the first step. I never begin designing scenes or animations without these first, as they are costly to develop and construct.

PLEASE NOTE: Along with whatever images/footage/music you provide, I will use my library of stock images, stock graphics, stock videos, stock doodles for sketches, stock animations, stock characters, and stock music. Any custom elements will add to the cost.

For videos up to 60 seconds, if you need script or story/sequence development it’s an additional $300.

Let’s Talk Frankly About Budgets

Setting expectations for the look and feel of your video up front helps you establish a reasonable budget — and keep within it. Constructing a video is a lot like any other kind of construction project — without specifications, cost estimates are meaningless. Look and feel will depend on the budget to a great extent — 3D and 2D animation and elaborate animation effects are time-consuming and will typically cost more. Remember, I’m here for you. I’ll accommodate whatever budget you have with the appropriate design.

Do you have a budget we need to work within? You can estimate that 150 words equals approximately 1 minute of video. If you have x number of dollars for a 1-2 minute video, this can at least help determine how much style/animation/other fancy stuff your budget can afford. There are a variety of styles that your budget can get you. Videos can be from simple, to complex and showy. For example:

• Typically, for $400 I can do a 1 minute simple video of mostly animated text, background music soundtrack, some logo branding and contact information. (the same video would be $750 if a voiceover is added that I am providing)
• Typically, for $875 I can do a 1 minute promotional presentation style video, some pictures and video clips or some 2D animated characters, including some animated text and other animated elements, or with whiteboard sketches, background music soundtrack, some logo branding and contact information. This can also be considered an explainer video, and is the most popular. (the same video would be $1000 if a voiceover is added that I am providing). These make great all-purpose promotional videos, sizzle reels, informational videos, and more. It’s a great choice, even without a voiceover.

These prices are not including script writing/story sequence, if needed. The script or story sequence is how you tell the story and organize the content to be shown in the video. I can, however, become part of the script/storyboard process if you provide a detailed outline of your content vision and flow of information you want told.

Some enhancements that you might consider to raise the bar on the final video would be adding either a voiceover or a video spokesperson. While it does increase the project costs, these items will greatly increase the professionalism of your video.

When deciding if you want a simple video design or a more robust video design, you might decide to save your bigger budget for videos that bring you a return on investment, such as promotional videos for your business, products, services, and events that bring you revenue.

If you would like an estimate of price for your video project, feel free to COMPLETE THIS QUESTIONNAIRE, and I will get back with you shortly.

Custom video projects are a collaborative effort between you and I. Providing me with whatever you can to help me see your vision will result in a video you’ll be happy with. If you cannot participate in this collaborative effort, odds are that the design process and final video will be less than optimal, not to mention costly, if the video needs to be re-designed.

Payment is due in advance, except for larger custom videos, where you pay part in advance and the remainder prior to delivery of final video.

CUSTOM VIDEOS:

How do you visualize your message being told? Multiple video styles to choose from:

• Presentation – uses text/images/video footage of real people/places/things. These can have a similar feel of TV commercials. Presentation style videos can even use a live spokesperson. ~EXAMPLE 1~ ~EXAMPLE 2~
• Explainer – uses illustrated animations. These are 2d style and have a similar feel of cartoons. – Regular and Premium options available ~EXAMPLE 1~ ~PREMIUM OPTION EXAMPLE 1~
  
• Whiteboard – uses black/white handrawn sketch elements. These are drawn stories telling your message.  ~EXAMPLE 1~
• Combo – uses elements from 2 or 3 styles listed above. When done right, these styles can blend elegantly and professionally. Pricing depends on complexity, but typically is similar in pricing as the Presentation style. ~EXAMPLE 1~

Presentation videos use text (animated and non-animated), and images and video clips of real people, places, and things. They can include talking head portions with you or a video spokesperson. These can also be “explaining” your content, but they are not considered “Explainer videos” design wise. These can have a similar feel of TV commercials.

• Custom Presentation videos: (based on up to 60 seconds – up to 10 scenes – 150 words, includes music; you must provide script, or add this option at an additional cost.) You provide whatever images and video footage you want me to use, and I can pull from my resources to fill the gaps. ~EXAMPLE 3~  ~EXAMPLE 4~ ~EXAMPLE 5~

Explainer videos use illustrated animated scenes. Usually a mix of animated text, characters, and props to make up the various scenes. These are 2d style and have a similar feel of cartoons.

• Regular Custom Explainer Videos – design is split approx. 50/50 between text animations and some animated characters and props: (based on up to 60 seconds – up to 10 scenes -150 words, includes music; you must provide script, or add this option at an additional cost.) ~EXAMPLE 2~

• Premium Custom Explainer Videos with most or all fully animated characters and props making up the majority of the scenes:  (based on up to 60 seconds – up to 10 scenes – 150 words, includes music; you must provide script, or add this option at an additional cost) ~EXAMPLE~

Whiteboard videos use hand-drawn sketch elements, typically all black drawn sketches. There might be a touch of color here and there, but this is not usually the case. These are drawn stories telling your message.

• Custom whiteboard videos with sketch drawn elements: (based on up to 60 seconds with approx 9 scenes -150 words, includes music; you must provide script, or add this option at an additional cost). ~EXAMPLE 2~

If you would like an estimate of price for your video project, feel free to COMPLETE THIS QUESTIONNAIRE, and I will get back with you shortly.

For Tutorial Videos:

Each tutorial project is different, so I’ll provide you with a custom estimate based on our conversation about the project.

Product Videos:

Each product project is different, so I’ll provide you with a custom estimate based on our conversation about the project.

What Video Services Do You Offer?

One: I offer Digital Video Concept Brainstorming & Content Planning, Scripting, Storyboarding & Creation, and Editing for small to mid-sized companies, businesses, entrepreneurs, and solopreneurs.

Two: I also offer what I call “Marketing Actions” services. These are how you get the finished videos to the various places they need to be, and using the strategies that need to get done in order to get you noticed, and get you new business. Plain and simple. More details of these services are down further on the page.

“Andrea Kalli is the consummate professional. She is adept at taking video footage and transforming it into a great sequence, but even more importantly, she took my (disastrous) webinar footage and saved the day with her ‘magic’. She worked quickly and took extra incentive to show me how to make improvements in future video sessions. She is a star!” ~Michelle Gruening, Director of Partner Marketing, Acumatica

What are your “Video Marketing Actions” services?

Basic Video Optimization Actions

• Set up: $250
  • Set up and keyword-optimize your Youtube Channel
  • Create channel art (banner image)
  • Publish your provided Channel Welcome Video
• Create channel welcome video: see video pricing in the section above
• Ongoing Maintenance: $50 per video
  • Video Upload Optimization Process (including, but not limited to: Title, Description, and Tag keyword optimization. For local businesses, add the location on the Advanced tab)
  • When available on the channel, create and use a custom thumbnail.
  • If provided by the client, upload the transcript txt file. If not provided by the client, send the video audio to fiverr for transcription (which would add to the cost).
  • Add keyword annotation with “Like” call to action
  • Add keyword rich annotation for the subscribe request.
  • Add annotation at end that links to website. (only if connected integrated external url settings are done)

And If You’re a Regular Video Creator and Poster: Advanced Video Optimization Actions – starts at $250/month, depending on which services you get.

Available monthly services:

• Track Videos
• Create Playlists
  • Enhance your viewers experience by creating categories (keyword-specific playlists, channel category playlists) for the different types of video content you create.
  • Also helps to stack the deck – adding to your marketing strategies.
• Video Blog Posts
  • Pull viewers to your website – your home base, keeping the conversation on your turf. Some people prefer to read, as opposed to watching your content.
• Video Email Broadcasts
  • Keeps you top-of-mind. Leverage your existing content.
• Social Surge to your YouTube Channel
  • Leverage Social Media to get as many views to your video in as little time as possible.
  • Build your YouTube subscribers.
  • Connect YouTube to your Social Media sites.
  • Set up the YouTube Subscribe Widget on your WordPress site.
  • Set up Social Locker plugin for WordPress.
• Monitor and respond to commenting in YouTube – subscribe to commenters of competitors
• Backlinks – Safe backlink strategies I implement include:
  • Your own blog.
  • Backlink within your video descriptions.
  • Tracking backlinks to your channel and to your videos, for ranking and authority status.

How Long Does It Take To Get My Completed Video From You?

This mostly depends on the complexity and length of the video. Time typically ranges anywhere from 1 week to 4 weeks. We would talk about that during our initial discovery meeting.

What Will You Need From Me?

• I require 50% of the estimated cost up front. The final payment is due upon completion and approval of the final video, which will be a watermarked version. The final product will be sent to you when payment is received.
• Depending on the complexity of the project, you’ll complete a questionnaire about the project purpose and details.
• Any branding information you require to be included, such as colors to include and to avoid.
• Links to examples of videos you like, and that you would like to influence the design of your video.

How Do We Get Started?

You can use the contact form below to start the conversation to discuss your video project.

IMPORTANT NOTE AS OF 9-2021: i AM NOT TAKING ON ANY NEW VIDEO PROJECTS AT THIS TIME.