Are you not able to attract new customers due to tough competition from old established players in your niche? Then keep on reading as this article would cover the reasons due to which you might not be getting enough success in attracting new customers and how you can avoid them.
What makes you different from others? You cannot expect to get customers if you are selling the same product which is being sold by thousands of other people too. Focus on promoting the qualities of your products in a way that they look different. Everybody prefers product which has some additional features that are not available in others and letting your customers to believe that you provide those additional features can easily get you many new customers.
What is your current Reputation in the market? Businesses having negative or no reputation in market face problems in attracting new customers. Start working to improve your Reputation Management as soon as Possible. Excellent Customer Support, Participating in Trade shows, Donating to Local charities, Sponsoring Public events are few ways which can put you in the good books of your target audience.
How do you treat your current Customers? According to a research, companies have to spend 20 times more to attract new customer than retaining their old customers. Addressing the concerns of old customers and ensuring that they’re happy with your products and services is the key to create ambassadors of your products who recommend you to all they know
Are you promoting on right place at right time? Location and time are very important role to make your marketing campaign successful. You will not get customers if you try to sell snow in winters even after spending cash on its promotion. Hence proper research of location and time is very important.
Are you using Emotional triggers to attract new customers? Emotional triggers are a set of feelings (negative in our case) which can lead you to a subsequent set of actions and events. All consumers have some negative feelings towards the brand they are using. You can take advantage of these emotional triggers to promote your campaigns and attract new customers towards your business.
Are you giving something free to attract them? We all love free gifts, don’t we? It is the human tendency and you can use this tendency to attract new customers. Giving out promotional products and organizing giveaways are effective ways to promote your brand and develop a relationship of trust between you and your customers. For e.g.:- If you sell kitchen appliances then giving Promotional knives as your promotional products is a great choice. These products would help you to keep your brand name in the mind of your prospects whenever they use them.
Getting new customers is not an overnight process and demands lot of patience and hard work from you. I hope that the tips mentioned in this article would definitely help you to analyze your business in more detailed way and to increase your customer base.
This is a guest post by Rudo Malequin, who work for Fortepromo which creates high quality eco-friendly promotional products for small businesses and help them to promote their brand in market.
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