The Many Roles of Good Content in a Successful Internet Marketing Strategy
ByMost people underestimate the power of quality content and the role it plays in a successful marketing strategy. In reality, every bit of content you put on your site, on someone else’s website, or on a social media network will have multifaceted benefits regardless of the format. Good content will give your website the staying power it needs to dominate the search results and situate your company as the ‘go-to’ in your industry.
Content Brings the Search Engines and Searchers
Online visitors love new information and content. It’s what keeps them coming back to your website, builds loyalty, and situates your company as an authority in your industry. These three things will also contribute to your site’s rankings in the search results.
Each time you add new content it will increase the crawl rate of your website as well. And, the faster it’s crawled, the more likely searchers are to find it. That’s why webmasters love blogs. Search engines will often crawl a new post within the hour. Regular websites, on the other hand, can take days.
Great Content Lets You Get Social
If your site visitors are reading the content you publish, they are likely also using social media networks such as StumbleUpon, Twitter, Delicious, and Facebook. You’ll find this to be the ideal situation for a successful Internet marketing strategy.
When your readers enjoy your content, they’ll mark it, tweet it, and happily share it with others bringing your site even more traffic. Best of all, this additional traffic will be highly targeted and genuinely interested in what you are writing about. Choose the right content and it can even help you with the next benefit as well.
Generate Links Naturally With Interesting Reads
Great, well-written, unique content gains popular very quickly. And, when it does, others will link to it and write about it. This generates natural links, which will drive even more targeted traffic and improve your search engine rankings because search engines treat every link like a ‘vote’ of confidence for your website.
These links likely have more weight with the search engines as well because they’ll appear right in the copy rather than in a sidebar or comment. Lastly, the exposure can be great for your company, particularly if the links come from an authority site. This exposure will make a great impression with readers and help elevate your company in the eyes of your target market. It’s a free form of Internet marketing that can become just as effective as those your marketing agency can generate for you.
Qualify and Convert Visitors
The right content will attract the perfect audience because of the topic and the words it uses. For example, if you’re marketing to doctors, you would use an article that’s more in-depth and uses more scientific words than you would if you were marketing to patients. The voice will also change from a formal, authoritative voice when writing for doctors to a friendly, understanding voice for patients.
Every online business has to have quality content regardless of the industry it falls into. Pair this content together with a quality website design and marketing plan, and you’ll have an unbeatable strategy that will propel all aspects of your business well ahead of your competition.
Andrea KalliCertified Internet and Social Marketing VA
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MATERIAL CONNECTION DISCLOSURE: You should assume that I, Andrea Kalli, have an affiliate relationship and/or another material connection to the providers of goods and services mentioned in this page and may be compensated when you purchase from a provider. You should always perform due diligence before buying goods or services from anyone via the Internet or offline.
The Power of Keyword-Rich Domain Names in Book Promotion
Guest Post by Dana Lynn Smith
Many authors choose a website domain name that closely matches the title of their book. That’s great for book promotion purposes. But if your domain name doesn’t include important keywords, you could be missing out on search engine traffic in promoting your book.
According to Search Engine News, a domain name that exactly matches the keywords entered into a search engine will automatically give that domain a significant advantage in the search results. Having keywords in the domain name also increases the chance of the searcher clicking on your link when they see it on the results page.
For example, I purchased the domain name “SellingToLibraries.com” for my book The Savvy Book Marketer’s Guide to Selling Your Book… Continue reading the rest of this article...
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One of the greatest strengths of internet business is the near complete lack of startup costs. While brick-and-mortar business can command thousands, sometimes hundreds of thousands, of dollars in startup costs and overheads, an online business can be launched for under $100.
However, there is a hidden currency to online business that often goes ignored: opportunity cost. When you invest in endless SEO campaigns to go nowhere, you are taking time away from potentially more lucrative activities. While SEO is often touted as the ultimate form of traffic — it is 100% free, and significantly more valuable than non-targeted visitors — it can often be an expensive activity in terms of lost income. Now is the time to start looking into… Continue reading the rest of this article...
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2 Comments
August 5th, 2009 at 3:00 pm
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November 10th, 2009 at 8:14 am
I highly recommend Autopilot Tweet. It’s a Twitter app for getting followers on Twitter automatically. You can create tweets that post in the future like time-released tweets. Very cool Twitter software if you are looking to automate Twitter.
Here is the link to the Autopilot Tweet site for more info: http://www.autopilottweet.com