or watch it on YouTube at https://www.youtube.com/watch?v=CcjMqeQadF0
Not sure how to do Law Firm Marketing using Video? Here’s a way lawyers can keep it simple.
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This 30-second video focuses on one client pain point and one attorney solution. Then includes a call to action. It’s very simple. No need to create a lengthy video every time. Then just repeat this video formula for each pain point your clients have. Use basic video elements such as emotion-based animated characters, whiteboard sketch, and simple branding graphics.
Then, with just a few more enhancements added, you can create an even better video with more emotion.
or watch the enhanced version at https://www.youtube.com/watch?v=9Xy1dZkFQIY
This bumps the time from 30 seconds to just over a minute, but the client’s pain point has been intensified with a short video clip. Other parts that increase the overall time are more details about what the client can expect from the legal solution, a point that instills client confidence, and a larger call-to-action CALL slide at the very end. What would enhance this even more is a voiceover in a caring tone.
In truth, can’t you see this character used for most any business marketing video, where the formula is “talk about your client’s pain point, then offer them your solution”? She is universal! I have some others, as well as male versions, so I’m going to create a series of pain-to-solution demo videos in a variety of business scenarios. I think we’ll discover MANY uses for these! What are some of your own pain-to-solution ideas? I could incorporate them into upcoming videos for you.
Need more video marketing ideas for your law firm? Ask me – Andrea Kalli, your personal video virtual assistant.
Do you need some help with getting your videos edited? What about help with using YouTube for video marketing? I’ve got you covered! Check out my video editing service
Get over 2100 affordable backgrounds, overlays, and designer elements for your videos – Designer Media Assets Kit for $27