Tips for Developing an Effective Content Network on Your Website
Building a network of high-quality content within your site provides a number of valuable opportunities to enhance your website’s popularity as well as your overall internet content marketing campaign. Below are a few tips to build an internal content network in the most powerful way possible:
1) Publish only high-quality content.
Tons of fluff won’t provide reasons for your visitors to share your content. Develop and publish fresh, insightful articles covering topics that are relevant to both your niche and your target audience and you’ll gain a link building campaign that’s almost effortless on your part.
2) Create one page per article.
Publishing only one article per web page allows you to maximize SEO tactics not only because you have more opportunities to get indexed but also because you can focus on only one keyword group per page. Furthermore, it will eventually enhance your link building campaign as visitors will be prompted to share various pages on your site.
3) Maximize opportunities to target keywords.
Each article gives you additional opportunities to target popular keywords related to your offerings. You can use free resources like Google’s Keyword Research Tool to come up with groups of popular search terms in your niche and use them not only on your content but also on additional assets like meta tags, image descriptions, etc.
4) Build an internal linking structure.
Make it easy for visitors to access content on your site by categorizing your articles by topic and link related articles to each other. Doing so will not only keep your visitors engaged in topics they’re interested in but also enhance your link building and SEO campaigns. You should also link newer content to older ones to encourage traffic and keep your old web pages alive.
5) Provide tools for easy sharing.
Encourage visitors to link to your site by installing content sharing tools for popular social networking and bookmarking sites. Facebook and Twitter are today’s standard but do some research to see what other networks your target audience is on. The easier it is for them to share your content on platforms that they use, the more inbound links you are likely to gain for your link building campaign.
Although it may not be obvious to many, an in-site content marketing network can become among your most valuable link building assets to generate traffic and boost your SEO efforts.