Social Marketing Packages
Aim for the stars with your online branding and presence! Choose the social marketing packages that fit your style and budget.
- Some people only want me to set them up, put together an action plan, and train them on what to do so they can carry it out themselves.
- Some people prefer that I get them set up and help them keep on top of their action plan, which takes a lot of the regular activities off of their plate.
If you’re feeling lost and without direction, this is EXACTLY what you need.
First things first: Social Marketing Strategy and Action Plans – Where We Begin…
Select from either #1 or #2, or get both. Whatever fits your needs:
Social Marketing Strategy and Action Plan for Current Social Sites*: Evaluate your current social sites, make recommendations for improvement and optimization. Have a Wordpress blog? Let’s evaluate your SEO efforts there as well! Cross-promotion strategies and Action Plan included. 1 hour meeting included to go over strategy and any brainstorming and prioritizing. *includes up to 4 existing social sites and 1 blog (self-hosted Wordpress blogs only).
To be paid in advance of work:
Social Marketing Strategy and Action Plan for New Social Sites*: Discover and recommend new social sites based on your target niche and audience. Includes not only typically known social networking sites, but also blogs, niche social networking sites, and forums where your target audience is more than likely “hanging out”. Cross-promotion strategies and Action Plan included. 1 hour meeting included to go over strategy and any brainstorming and prioritizing. *includes a minimum of 3 social networking sites, 3 niche-oriented social networking sites, 3 blogs that cater to your target audience where you can make comments, and 3 niche-oriented forums in your target industry.
To be paid in advance of work:
Need Both? Combine features of both #1 and #2 and receive a discount – $327
To be paid in advance of work:
Action Plans include: Detailing what actions can be performed on each of the sites by either of us. Here is where I indicate how the actions can be divided up between us, should you decide to enlist my help in your ongoing social marketing efforts.
If I’m evaluating your blog for SEO, you’ll get a detailed list of how to improve your efforts.
It’s important to note that while I can participate on the social sites on your behalf by announcing new products, services, events, linking to your blog posts, accepting/denying friend requests, looking for ideal connections in your target audience and requesting the connections, search for and keep you informed of new features and functionality in the social sites you participate in, watching the social streams for your name or industry keywords, business opportunities, etc….I will not reply to comments made to you, or carry on a conversation or post comments on blogs/forums pretending to be you (but I can scan these sites regularly and inform you of reply opportunities.) For that, you’ll want to dedicate some time weekly to participate yourself.
Next, if you decide you want my help in optimizing your social network profiles, setting up new accounts / profiles, help with ongoing actions, setting up your blog and optimizing it for the search engines, etc. then you can select from the packages below:
Each package has its own setup + ongoing action plan options – also, feel free to mix and match an Account and Profile Setup plan with an Ongoing Action Plan to better suit your needs. -
See an example below of what can be accomplished in a typical 6 hour a month Action plan.
More hours can be accommodated based upon your individual needs. These packages are a great way for you to see what could be involved and a price. Most clients use them as a guideline on what they need and we build a customized package and plan from there.
Single Star Package options:
Account and Profile Setup / Existing Account Optimization: $197 one-time fee
- 3 social networking sites (Facebook, LinkedIn, Twitter – or another social site of your choice), fully optimized for maximum impact and exposure.
- Automated content distribution set up for you to post to the three social networking sites of Facebook, LinkedIn, and Twitter using a single post and via email. Pre-Scheduled posts available.
Ongoing action plan: 2 hours a month, customized and tailored to where you want your focus to be each week. Check out all the various social networking and other internet marketing activities we can do for you. $110 monthly
Double Star Package options:
Account and Profile Setup / Existing Account Optimization: $497 one-time fee
- 6 social networking sites (3 of them niche-oriented), fully optimized for maximum impact and exposure.
- Automated content distribution set up for you to post to the three social networking sites of Facebook, LinkedIn, and Twitter using a single post and via email. Pre-Scheduled posts available.
- Cross-syndication setup between Facebook, LinkedIn, Twitter
Ongoing action plan: 6 hours a month, customized and tailored to where you want your focus to be each week. Check out all the various social networking and other internet marketing activities we can do for you. $330 monthly See an example below of what can be accomplished in a typical 6 hour a month plan.
Triple Star Package options:
Account and Profile Setup / Existing Account Optimization: $827 one-time fee
- 8 social networking sites (5 of them niche-oriented), fully optimized for maximum impact and exposure.
- Automated content distribution set up for you to post to the three social networking sites of Facebook, LinkedIn, and Twitter using a single post and via email. Pre-Scheduled posts available.
- 1 Facebook Business Page for your business or products/services, including a custom image made specifically to fit your page content. (This is not the same as a Facebook profile account, although a Facebook account is required)
- 1 SEO optimized self-hosted Wordpress blog (using your already purchased domain, and a choice of a traditional style blog theme or a magazine style theme, and using your provided logo. Or if you have a theme picked out already, just let me know.) Installed at your webhost of choice meeting the Wordpress requirements.
- Cross-syndication setup between Facebook, LinkedIn, Twitter, and your blog
Ongoing action plan: 10 hours a month, customized and tailored to where you want your focus to be each week. Check out all the various social networking and other internet marketing activities we can do for you. $550 monthly.
More hours can be accommodated based upon your individual needs.
A Note About The Packages: these packages are a great way for you to see what could be involved and a price. Most clients use them as a guideline on what they need and we build a customized package and plan from there.
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Example – Internet Marketing Schedule – 6 hours a month:
With your provided content –
Minimum weekly:
- 1 blog post (extra steps with each blog post: send to Digg, Stumbleupon, RSS pinging). Also, recommend a picture be included with each blog post.
- 1 article submitted to SubmitYourArticle.com (one-shot posting to multiple article directories)
- 3-5 times a week – post something new on Twitter, Facebook Page, MySpace, LinkedIn (can do this using email address for one-shot posting)
- Look for people to connect with on Twitter.
Minimum once a month:
- 1-2 videos submitted via TubeMogul (one-shot posting to multiple video sharing sites)
- 1-2 Press Releases (prweb.com – or one site of your choice)
- Post 1-2 videos or new photo album on Facebook Business Page
- 1 new Hub on hubpages.com (repurpose of article submitted to submityourarticle.com (a hub takes about 1-2 hours to put together)
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So you know other ways I can help, here are just some options for ongoing actions in the Social Networks, Forums, and Blogs
- Article submissions
- Repurpose existing content – Ideas: articles can be turned into ebooks, autoresponder-delivered ecourses, other articles for content-sharing sites, blog posts. Videos can be transcribed and have audios made, they can be compiled into teaser videos and teaser audios. Video transcriptions can become part of ebooks and blog posts. Ongoing teaser videos and audios for paid products can become a podcast series, which can be submitted to podcast directories for even more reach. Teaser videos and audios can (and should) have branded marketing intros/outros and calls to action, or new service/product announcements. The podcast can be delivered via the blog and include a summary of what is included, which provides text content for the search engines.
- RSS Pinging, Tweet, Facebook links, StumbleUpon, Digg, and other social bookmarking actions each time a blog post, article, video, and audio is posted.
- Keyword or buzzword monitoring – Watching the social streams for your name or industry keywords and spotting business opportunities
- Competition monitoring – see what your competition is doing on social networks
- Reputation management – watch for your name and report on any negative or positive conversations
- Announcing new products, services, events
- Accepting/denying friend requests
- Checking emails and notifications and identifying important items for your follow-up
- Looking for ideal connections in your target audience and requesting the connections
- Search for and keep you informed of new features and functionality in the social sites you participate in
- Posting content and podcast media to the blog
