Internet Marketing Assistant

• Blogging/Podcasting and Social Media – Do you need someone to set up your Social Marketing Strategy and Action Plan? Social Media Marketing helps to build brand awareness and trust, credibility and an authentic connection between you and your prospective customers. Establishes you as an expert in your field. Provides a place for you to create and build relationships.

• Blogs: Set up and update a blog (self-hosted and hosted). Submit blog to RSS search engines and blog directories. Blog topic research, blog editing and publishing, moderating blog comments, tracking blog user statistics.

• Audio/Video/Products/Podcasts: Full list of audio and video services are detailed on our Podcaster’s Corner page. Including: Submit podcast to podcast directories. Submit videos to video sharing sites, (such as YouTube).

Social Networking:

• Social Media Strategies, Action Planning, and Social Marketing Coach - Research and suggest business-related social applications to enhance your presence.

• Social Network Profile Setup and Management

• Social Conversation Marketing - Research and report on the key social sites for you to participate in. Social Media sites profile setup, assistance in maintaining interaction on social sites.

• Social Content Marketing – Article submissions, repurpose existing content, pinging (new content notification service), mass syndication, social bookmarking

• Facebook / Twitter / LinkedIn Specialist – Set up and optimization of accounts. Monthly Social Marketing actions. Product launch campaigns, business campaigns.  Keyword or buzzword monitoring. Competition monitoring. Reputation management. Find new business opportunities. Build targeted exposure.

Participation on social sites will be a team effort between you and I. There will be things I can handle for you, but there will be things you’ll need to do as well. I’ll guide you in this area. Since this is a team effort, we need to divide things up so you won’t be so overwhelmed. Your involvement is crucial to the success of the campaign, even if it is limited.

• Email Marketing - Email list management (reporting on opt-ins, unsubscribes, undeliverables, list comparisons). Setting up, editing, and managing auto-responders. Scheduling and broadcasting email campaigns. Email campaign tracking and analysis. Manage, edit, and update monthly newsletters. Creating autoresponder ecourses in Aweber with your content. Adding web opt-in forms to your websites, Facebook Business Pages, and blogs.

Experienced primarily in using Aweber.

• Example of a simple online and autoresponder campaign setup:

• Set up Squeeze Page/Sales Page, includes opt-in email capture form
• Thank You Page – autoresponder or a separate page on Sales page website, and campaign tracking
• Confirmation e-mail (when using a double opt-in system) – autoresponder
• Download e-mail (to deliver the bonus item) – autoresponder and bonus content upload/protection
• Follow-up e-mails – autoresponder

The next section provides a summary of services involved in my Keyword Research, SEO, and Link Building service offering. Be sure to check out that page to find out more details on what this is about:

• Link Building (aka backlinks) involves:

• Submitting Website and Content (ie. articles and press releases) to Web directories, Press Release networks, Article and Social media news sites, discussion forums, video media sites, Yahoo Answers and other answer websites, website directories.
• Researching and sending link requests to quality, relevant sites.
• Using Social Media and Blogs to build one-way links back to your site.

• Website Search Engine Optimization (SEO) – Setting up your website is not the final step in getting people to find your business, it’s the first step. If you’ve timed it right, you’ve done keyword research and implemented SEO strategies as the initial steps in coordinating the building of your website, however, if you didn’t…it’s OK, you’re not too late. If you find that you are not appearing in the search engines for the keywords and phrases you thought you should be, and you’re not getting the traffic you want, Search Engine Optimization strategies can be retrofitted into your website after the fact.

What is Search Engine Optimization?
“SEO is the process of designing and modifying websites in order to gain top positions in the Search Engines for specific keywords.”

SEO Involves:

• Adding and improving website content to ensure it is targeting the right keywords.
• Improving site structure, strategy,  and navigation to make it more Search Engine friendly.
• Changing and adding to HTML Source Code (Page Title, Meta Tags, Alt Image Tags).

• Website Analytics – Gather and compile the numbers that will evaluate the success of your web endeavors using analytics tools such as Google Analytics and surveys (Survey Monkey, etc.)

• Search Engine Marketing – Keyword research and selection for Search Engine Optimization and Pay Per Click Advertising. Link Building strategies to help you get high quality websites and blogs to link to your website in order to improve your Search rankings and listings. Link Building involves submitting to web directories, press release networks, article directories and social media news sites. Search Engine Competitive Analysis. Search Engine Marketing Analytics. Search Position Tracking.