Using Videos to Develop the Perception of a Personal Relationship With Target Audiences

When pursued correctly, video marketing can be an extremely effective tool to promote your small business. Often, business owners find themselves so caught up in their paperwork or their day-to-day operations that they forget about the human element of any successful small business.

Relationships matter. This is especially true if you are operating a business within a local market. Word-of-mouth can be the best – or worst – advertising you’ll ever have. Even if you don’t work within local markets, with today’s communication the way it is, relationship building is vital.

If you regularly, or occasionally, listen to a radio program or podcast, you’ll find yourself left with the feeling that you know the host of the show. It doesn’t matter that you’ve never met them or spoken to them, you’ve still gained an idea about what kind of person they are. If you like them, you’ll continue to listen to the show. Since you’ve been given the opportunity feel like you know and trust them, chances are, you’ll even value their opinion on any products or services they choose to endorse,.

Imagine that this radio host decided to sell a product or service and that in order to get it, you had to call and order it from the host’s company. Assume that you could also purchase the same product for the same price from a business that you knew very little about, let alone what kind of people own and operate it. Who would you prefer buy it from?

There are many different ways to go about building relationships with your clientèle or potential customers, and video marketing can make a very strong impact. Your goal shouldn’t be just to make a commercial. Let your customer base or demographic get to know you better, even if it’s just a simple video blog, giving an update on your latest projects or a new product you’re going to offer.

Consider this: how many times have you been faced with the necessity to call your cable or insurance company and found yourself dreading the process? It’s natural to feel some amount of discomfort knowing that you’ll soon be navigating automated menus in the hopes of reaching a real human being who may or may not be able to help or understand you for whatever reason you’re calling. The great thing about owning a small business is the amount of attention and care you can provide to your customers so that they won’t be forced to deal with yet another faceless corporation. With video marketing, you can make the process even better.

You don’t have to become a famous radio show host to demonstrate to your customers that your company is inviting and friendly. Use your videos as a tool to tell them about your small business and your products in a professional yet conversational manner. Don’t be afraid to use humor – after all, friends laugh together all the time. Let your viewers know that if they decide to work with your company they will feel comfortable and confident. Once you show them that, it’s only a matter of time and some efforts to nurture the relationship before they become paying customers.



About Andrea Kalli

Since 2007, Andrea has been helping entrepreneurs develop their business dreams through solid online marketing strategy planning, implementation, marketing, and maintenance. "Your goals are my goals. We do this together." ~Andrea

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