Tips for Optimizing and Promoting Video Marketing Material for Maximum Effectiveness

There are certain things you need to keep in mind when attempting to optimize video content for online marketing purposes. Today, videos are fast becoming the standard medium for promoting products as well as publishing press releases, interviews, music, and so much more. By learning how to tap into this unique form of marketing, you will be able to increase your potential for earning exponentially. In order for you to be truly successful, though, you need to ensure that your videos are actually viewed by your target audience.

Once your video is ready for publishing, you will need to make space for it on your website or landing page. In the same page, ensure that the title tag you have created for your video post is rich with keywords. This way, it is more likely to rank highly in search engine results pages when someone goes to search for a certain word or phrase. You also want to make sure that you take advantage of opportunities for anchor text, tags, and descriptions as these can be extremely helpful for purposes of video search engine optimization.

The same is true for your video descriptions. Make sure to get in as many keywords as possible. When posting videos on your WordPress site, you should include a transcript and make sure to add keywords as well. It will appeal to search engine indexing software and increase your chances of continuous viewership over time.

For self-hosted WordPress sites, don’t forget to install the Google XML Sitemap for Video plugin. It is a way to tell Google, Bing and other search engines about video content on your site that they may otherwise not discover. Your Video Sitemap will include web pages which embed videos from YouTube or which link to videos on YouTube.

Apart from optimizing meta tags and other content on your web page, you need to include functionalities that will allow viewers to share your content. Include social media sharing buttons especially for the more popular ones like Facebook and Twitter. You should also include buttons that will help your viewers email your link to others. Doing all these will help you reach more viewers as well as increase your backlinks for the benefit of your SEO campaign efforts.

If you are engaged in a business that requires quick delivery of information, you may want to consider using paid video advertisements. The Google AdWords network, for example, offers click-to-play video ads that will be able to propagate your videos to its advertisement publishing network as soon as you set your account to do so. While this may be more expensive than other video promotion methods, it will give you the edge you need when it comes to getting content published, promoted, and viewed as quickly as possible after a major newsworthy event.

Furthermore, make sure that your video ranks in the top video portals. Some of the best places to submit your video are Youtube, AOL Video, Myspace Video, and Google Video. All of these video portals are examples of great places to publish your videos because they are commonly used by millions of people each day. This will, in turn, increase the chances of your video being seen by as many people as possible across the internet.

Following these tips will help you promote and optimize your video marketing content for maximum views. Consequently, you will continuously gain a stream of potential customers. If your video marketing content is engaging enough, it should be easy for you to convert those potential customers into actual buyers.



About Andrea Kalli

Since 2007, Andrea has been helping entrepreneurs develop their business dreams through solid online marketing strategy planning, implementation, marketing, and maintenance. "Your goals are my goals. We do this together." ~Andrea


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