The Value of Creating Additional Quality Content on Your Website While you may think that it is best to keep your website content concise and focused on your product and service offerings, there are a number of reasons why you should develop and publish additional content. By publishing additional high-quality content on your website, you [...]
Submitting to Niche Article Sites for Content Marketing and Link Building
Submitting to Niche Article Sites for Content Marketing and Link Building Ten years ago, the web’s biggest properties were distinctly general content that was geared towards covering everything in minor detail. Today, the most successful properties online are specific and decidedly niche, geared towards the enthusiast as opposed to the low-interest general reader. It’s a [...]
Two Ways to Convert Your High-PR Social Website into a Targeted Search Favorite
Two Ways to Convert Your High-PR Social Website into a Targeted Search Favorite The eruption in social media’s popularity has produced some unusual side effects. The first is the incredible amount of privacy issues that tend to loom alarmingly near the criminal side of data mining. Another is the immense change it’s had on the [...]
Why You Should (Selectively) Ignore the ‘Rules’ of Social Media Optimization
Why You Should (Selectively) Ignore the ‘Rules’ of Social Media Optimization There are sixteen so-called ‘rules’ of social media optimization, each one selected due to its value to website owners and immense usefulness to searchers. They’re thought of by many as the optimizer’s bible, and in many ways they are. The advice dished out in [...]
Three Tactics for Running a Link-Driven Social Media Promotion
Three Tactics for Running a Link-Driven Social Media Promotion You’ve got a website and a social media profile but you don’t have leads that make such a process worthwhile. That’s something thousands of business owners experience, and it’s one that can easily be fixed by a blast of high-quality, search-friendly backlinks. While some marketers resort [...]
Three Types of Marketers That Shouldn’t Invest in Social Media for Link Building and SEO
Three Types of Marketers That Shouldn’t Invest in Social Media for Link Building and SEO There’s little doubt that social media is a worthwhile avenue for building links, generating search exposure, and making a website more valuable. There’s even less doubt that it’s something many businesses could benefit from. What there is doubt about is [...]
Participating in Niche Social Networks for Link Building and Traffic Generation
Participating in Niche Social Networks for Link Building and Traffic Generation Since the advent of social networking sites, online entrepreneurs have learned the best ways to use them for internet marketing, link building, and traffic generation. While most prefer to target large social media sites, many have learned the value of participating in niche social [...]
Optimized Social Profiles: How Unusual Social Profiles Help You Get Links
Optimized Social Profiles: How Unusual Social Profiles Help You Get Links When most people hear the words ‘social media’, their mind conjures images of Facebook pages, Twitter accounts, and maybe a LinkedIn profile or too. Thanks to the remarkably success of a small few social media websites, we often end up passing over alternative social [...]
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