Archive for social media
Creating viral video is a fine art, and one that does not really have any stone walls or clear cut definitions. From silly videos to smart advertising, the science of what spreads and what doesn’t is incredibly imprecise, and the ability of anyone to predict viral marketing success is incredibly suspect. Viral marketing is so effective because it’s difficult to predict, and with hundreds of people out there competing for attention, creating that ‘tipping point’ video is growing more and more difficult.
This toolkit will help you get a leg up on your competitors and push you closer to creating that star viral video. Not everything here is essential, but for great viral marketing success it is smart to keep… Continue reading the rest of this article...
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A permission marketing asset should be the long-term goal of any big-time marketer. Whether you’re looking to market your eBooks, your online services or your offline products, generating a permission list is one of the most fruitful and important efforts for online marketers. A tragic problem is that so many people simply don’t know what a permission asset even is. Here’s a quick definition, explained so that any marketer — new or old — can understand and implement it into their strategy:
A permission asset is simply a marketing database (be it an email list, a Twitter following or a selection of RSS subscribers) that has given you permission to market to them. There’s… Continue reading the rest of this article...
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Most people underestimate the power of quality content and the role it plays in a successful marketing strategy. In reality, every bit of content you put on your site, on someone else’s website, or on a social media network will have multifaceted benefits regardless of the format. Good content will give your website the staying power it needs to dominate the search results and situate your company as the ‘go-to’ in your industry.
Content Brings the Search Engines and Searchers
Online visitors love new information and content. It’s what keeps them coming back to your website, builds loyalty, and situates your company as an authority in your industry. These three things will also contribute to your site’s rankings in the search results.
Each time you add new content it will increase the crawl… Continue reading the rest of this article...
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Social Bookmarking and Online Marketing
Social bookmarking stands for exactly what it is – a bookmarking utility with a social component.
Social bookmarking is essentially web-based bookmarking. You have to log in to a bookmarking site to bookmark web pages that catch your fancy. Your bookmarks will be stored, not in your desktop, laptop or mobile phone; it will be stored in your web-based bookmarking account. Thus, you can access your bookmarks wherever you are as long as you have an internet-capable device.
Social bookmarking is a social activity. You can create a profile then connect and network with friends, colleagues, classmates, acquaintances through the web-based bookmarking site. You can then share your bookmarks to your network and the other users of the social bookmarking site. You can also rate other people’s bookmarks… Continue reading the rest of this article...
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Internet Marketing and Social Media Marketing Services /
Website SEO Support Assistant
What Andrea Does to Help Manage Your Online Business
Building your business, online or a storefront, is something of great pride to the entrepreneur. I know exactly what that means. However, it’s a lot to handle on your own. There’s so much to do. Much of it takes away from the very thing that you went into business for in the first place. What you need is more than just someone who you can hand tasks and projects off to. What you truly need is someone you can also run ideas by, brainstorm with, and partner with to help you build your business to the level you’ve always dreamed of. Someone with a heartfelt interest in your… Continue reading the rest of this article...
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Still don’t “get” Social Networking and how marketing fits in? Not sure how to explain it to your clients? Still trying to help your clients realize that their active participation plays a huge part in their own social marketing strategy?
Watch this great video by Perry Belcher. It’s about 10 minutes long. It will quite possibly change the way you think about social marketing, how it fits into the big picture, and most importantly — how you’ll be able to talk to your clients more intelligently about it.
Thanks to… Continue reading the rest of this article...
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