Search Engine Optimization | Andrea Kalli Virtual Assistant for Internet and Social Media Marketing

Four Creative Link Building Strategies

Posted on April 18, 2011 by Andrea Kalli in seo

Looking for a few creative Link Building strategies? For some marketers, link building is a fairly mechanical exercise. Third party websites are targeted without any thought for their value, bulk emails are sent in search of external links, and aggressive blog commenting campaigns eat up time and produce relatively minimal results. It is a strategy [...]

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The Importance of Anchor Text Diversity to Search Engine Optimization

Posted on April 4, 2011 by Andrea Kalli in seo

Just how important is anchor text diversity to your Search Engine Optimization strategy? There are thousands of assumptions in the SEO world, many of which are backed up by very little real world evidence. From bizarre ideas about link value to equally strange theories on acquiring a collection of international links, it does not take [...]

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How to Use E-Books for Linkbait and Inbound Link Generation

Posted on December 28, 2010 by Andrea Kalli in Online Business, Promotion and Marketing, seo

One of the most important and ongoing search engine marketing strategies (aka off-page SEO) is to create incoming backlinks to your website. One way to do this is to create value-packed ebooks that include links to your various website pages. However, digital publishing has a reputation problem. Thanks to the minimal barriers to entry and [...]

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How Submitting to Video Sharing Sites Can Enhance Link Building Efforts

Posted on November 24, 2010 by Andrea Kalli in Audio and Video Products, Online Business, Promotion and Marketing, seo

Ask any search engine optimization expert about social media link sources and they’re unlikely to mention YouTube. The popular video website remains one of the most effective traffic sources on the web, but it’s almost completely unknown amongst those other than SEO professionals. With millions of visitors per day, it’s an invaluable resource, but one [...]

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Building Traffic With SEO: Five All-Purpose Tips

Posted on August 31, 2010 by Andrea Kalli in seo

The internet marketing industry has seen a fair degree of up-and-down movement over the last twelve months. Ultra-profitable cost-per-action advertisements have been pushed around by advertising networks, often to the point of being banned from display entirely. Formerly profitable credit and loan management industries have come under the eye of recession-based regulators, leaving many once-successful [...]

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Local SEO: The Truly Great Marketing Strategy

Posted on August 17, 2010 by Andrea Kalli in Online Business, Promotion and Marketing, seo

Gaining a dominant position in the search results can be very difficult. Ultra-competitive international search terms can attract thousands of competitors, each as skilled and ruthless as the next. From offshore hackers to dedicated corporate SEO experts, the number of players vying for a spot in some of the most competitive international search arenas can [...]

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Tips for Optimizing and Promoting Video Marketing Material for Maximum Effectiveness

Posted on August 11, 2010 by Andrea Kalli in Online Business, Promotion and Marketing

There are certain things you need to keep in mind when attempting to optimize video content for online marketing purposes. Today, videos are fast becoming the standard medium for promoting products as well as publishing press releases, interviews, music, and so much more. By learning how to tap into this unique form of marketing, you [...]

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SEO Mini-Sites: Three Things You Need to Know to Make Money Online

Posted on July 22, 2010 by Andrea Kalli in Online Business, Promotion and Marketing, seo

There is a certain assumption amongst small online businesses, a belief that search engine optimization is primarily for major players and websites with hundreds, sometimes even thousands of indexed pages. That couldn’t be further from the truth. We hear about long-term SEO strategies and conjure images of giant websites – online authorities offering value, great [...]

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