A permission marketing asset should be the long-term goal of any big-time marketer. Whether you’re looking to market your eBooks, your online services or your offline products, generating a permission list is one of the most fruitful and important efforts for online marketers. A tragic problem is that so many people simply don’t know what a permission asset even is. Here’s a quick definition, explained so that any marketer — new or old — can understand and implement it into their strategy:

A permission asset is simply a marketing database (be it an email list, a Twitter following or a selection of RSS subscribers) that has given you permission to market to them. There’s… Continue reading the rest of this article...

Tags and Categories: business blog, email list, internet marketing, internet marketing, Marketing and Advertising, permission marketing, rss, seth godin, social marketing, social media, subscribe to your content, twitter, twitter

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