Creating viral video is a fine art, and one that does not really have any stone walls or clear cut definitions. From silly videos to smart advertising, the science of what spreads and what doesn’t is incredibly imprecise, and the ability of anyone to predict viral marketing success is incredibly suspect. Viral marketing is so [...]
Viral Marketing: Why You Should Start Small
To those outside the marketing stratosphere, viral marketing is all about big openings, massive advertising campaigns and a huge amount of exposure. While this may reflect the end result, and it is certainly accurate for a number of large-scale viral campaigns, it almost never reflects the reality of a viral marketing campaign. Part of this [...]
Guest Posting on Blogs for SEO
There are several tools that seem to pop up in the average SEO’s arsenal: article marketing; on-site optimization and content creation; and off-site links and awareness building. One tool that is massively underrepresented and underutilized is the guest post. One of blogging’s most common attention boosters, the guest post, is one of the most powerful [...]
New WishList Member Training and Certification Course – Deadline Approaching!
NEW Training Shows You How To Quickly Build A Membership Site For Maximum Profits and Growth NEW Course Begins: Wednesday, December 2nd, 2009 The folks who created the WishList Member plugin for WordPress have FINALLY launched their online training courses! There are two of them. One is for core training and the other is to [...]
Content Marketing: Developing Your Communication Strategy
To succeed in the World Wide Web, you need to constantly provide value to both your customers and potential customers. The value that you provide should not just end with the quality of goods and services you have to offer but through useful, insightful and exclusive information that’s relevant to both you and your target [...]
Building SEO Backlinks: Why Less Can Be More
There is a common belief in the Search Engine Optimization (SEO) community that maximizing the quantity of backlinks is the most effective way to build a powerful search engine presence. It is certainly backed by evidence — many popular websites are built on thousands of low quality links — but it is definitely not the [...]
Twitter Lists for Community Marketing
As Twitter rolls out its new feature sets, one is jumping out from the rest. Twitter lists, one of the newest additions to the popular micro-blogging platform, are a remarkable new feature offering massive potential to online marketers, community managers and online presences of all sizes and styles. From small-time online businesses to massive online [...]
Social Marketing Ideas to Promote your Craft Business
#4 in a series of 8 blog posts dedicated to providing real-world social marketing tips and content ideas for some of the most common industries and small businesses. You were smart to start a craft business online. Low overhead, flexible working hours, and complete creative freedom. But you need another element for success: a good [...]
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