Some claim that social media can revive failing businesses; others that it can significantly increase your brand power. Like most marketing forms, the value of social media is variable. Some will generate direct income from it, while others will find fairly mixed results. There’s one field in which social media truly shines: SEO. However, most [...]
Video, Audio, and Text: How to Arrange Different Content on Your Blog
The internet used to be devoid of multimedia. Websites were built around text; animation and color were provided by images, and audio was the limit of interactivity. The Geocities-era web may have met its end some time in the late 1990s, but its design principles and legacy quite surprisingly live on in the way we [...]
Five SEO Reputation Management Strategies
SEO is more than just a marketing strategy — it is a direct method for responding to criticism, creating PR movements, and generating buzz for a business. While established and professional SEO practitioners are always keen to point to the potential income that SEO can bring, there is so much more potential available. SEO can [...]
Authority Blogging: Five Tips for High Power Blog Posts
Once upon a time, massive archives of low quality content was the standard amongst bloggers. Blogs were monetized with Adsense and affiliate products, and what mattered was not the quality or relevancy of the content, but the amount of space which was available to plaster with Adsense advertisements and sponsor information. Now, things are remarkably [...]
How to Measure the Effectiveness of Your Social Media Marketing Efforts
Social media marketing is a topic that always attracts discussion. To some, it is a woefully ineffective way to create anything measurable. To others, it is one of the most profitable, simple systems for creating highly targeted, 100% traffic. With such a wide divide in opinion, it is important that you base your social media [...]
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