Ten years ago, the web’s biggest properties were distinctly general content that was geared towards covering everything in minor detail. Today, the most successful properties online are specific and decidedly niche, geared towards the enthusiast as opposed to the low-interest general reader.
It’s a development that mirrors the revolution in offline media. Newspapers were once sales leaders, moving millions of copies daily. Then things went niche. Just as magazines and specialty publications demand the highest print advertising rates, it’s niche websites and article directories that offer the most relevant, valuable, and effective web traffic.
They also offer valuable links, particularly for marketers with expert knowledge in their field. One article can grow significantly more valuable when published to a niche website with an audience that’s enthusiastic and a bevy of online publishers likely to view it.
To get more links, traffic, and results from your syndicated niche content follow these tips:
Don’t just aim for links – aim for sales.
Submitting content to a niche article website doesn’t just offer the chance to gain a relevant link, it gives you the chance to market directly to thousands of potential customers. Treat your articles as you would a soft sales pitch, offering useful information to readers alongside a subtle insinuation that you can help them.
Craft articles that will attract two-tier links.
Two-tier linking is a difficult process – it involves crafting an article that attracts hundreds of links, and using its outbound link as a tool for transferring link juice. By writing something that attracts attention – be it controversy, praise, or simply discussion – you’ll likely gain hundreds of inbound links to your article. Add one outbound link and the PageRank will transfer to your own website, giving you two highly-ranked online properties to market through.
Offer a new take on a timeless niche.
There’s no trick to fitness – it involves eating well and exercising. Yet the fitness industry manages to create and market hundreds of new products yearly, earning millions of dollars in commissions and revenues.
Getting sales is about doing just that – offering a new solution for an age-old problem. Write articles that look at an existing problem – one that’s plagued almost everyone in your niche – without using the same old talking points. Offer a new solution and you’ll gain inbound links and direct sales.