There is a certain assumption amongst small online businesses, a belief that search engine optimization is primarily for major players and websites with hundreds, sometimes even thousands of indexed pages. That couldn’t be further from the truth. We hear about long-term SEO strategies and conjure images of giant websites – online authorities offering value, great content, and of course, a rapid and gigantic audience.
The truth, however, is that search engine optimization is distinctly different from the common assumption. The vast majority of SEOs – professional or not – work with relatively small websites, capitalizing on the vast markets left untapped by major players with different priorities. It does not take much effort to uncover small, independent websites; traces of marketing worth left by SEOs with an eye for research and an ability to capitalize on other marketers’ ‘trash.’
It’s all about keyword research.
These small websites – known as SEO mini-sites to many – are the backbone of many online earnings efforts. There are a particularly popular starting point for marketers and would-be SEOs, and they are something that you can do right now. These three tips, tactics, and important factors will help you get a foot into the SEO mini-site world, and begin to capitalize on the huge amount of traffic available to savvy marketers.
Mix your templates.
There are hundreds of theories, schemes, and conspiracies surrounding the search engines. ‘Experts’ proclaim to know almost everything about Google, Yahoo, and others, claiming that the slightest imperfection could send your website to the bottom of the heap, often without a chance to climb the ladder again.
One such ex-rumor has turned out to be true: template usage. When your entire empire is build on SEO mini-sites, it is essential that you can differentiate each one in the search engines. There is no need to keep everything different between your websites, but variation in design and coding can help you escape the annoyances of a manual review or search engine sandbox period.
Research is vital.
Most SEO mini-sites are designed to cater to a single keyword, a tiny keyword set, or even a local search phrase. When your targeting is laser sharp – so specific that every last cent of revenue is dependent on it – it is essential that your research, findings, and statistics back it up. Spend the majority of your time searching for worthwhile keywords, allowing yourself to build a complete website only after you have located a worthwhile market.
Test with Adsense, then expand.
Adsense is not ideal, but it is simple. By outfitting your SEO mini-sites with Google Adsense, you will gain an understanding of your niche’s profitability, your website’s potential to grow, and an estimate of how much revenue you could generate independently. Analyze your Adsense clicks, earnings, and popularity and use the data as the basis for affiliate sales experiments, alternative advertising platforms, or even development of your own online product.
I can help with keyword research and SEO campaigns. Just let me know and we can get started.