May

Recruiting Talent With Twitter

Twitter is a communications tool and a social networking service which lets you stay in touch with your friends and colleagues. It can also be a useful tool for businesses trying to make connections and can even help you to expand your customer base.

While Twitter is primarily known as a vehicle for socialization, it also has some useful applications for businesses. It can be used to keep in touch with staff and customers in a quick, easy way – but you can also use Twitter to recruit new talent for your business.

It’s always challenging to recruit talented employees. It can be even tougher to communicate with freelancers performing contract work for you – Twitter helps to give you a better sense of the people you’re considering hiring.

Twitter can be used to fill the same function as a print ad looking for employees; but Twitter has such an enormous user base that many more people will see your ad. The large amount of people who use the service also makes Twitter a great marketing tool –you can reach a large audience quickly and best of all, it’s free!

Twitter can be used like an ad in the newspaper but only with more readers who will actually see the ad. Newspapers are great but when marketing to a large audience, you would do better marketing on a forum that gets noticed regularly. The hottest way to do that these days is Twitter.

You can post tweets asking if anyone is or knows someone who’s looking for a job or for freelance work. You can include your company name and a link to your website in your tweet to let interested parties find out more about what you’re looking for.

Twitter offers a way to make business and personal connections. If you already have a personal Twitter account, you’ll most likely want to create a separate account for your business so that Twitter users can look at this profile and learn more about your business. You may even want to hire a dedicated Twitter account manager for this business account so that someone can watch all of the messages which come in and perform the task of following up with job seekers.

Twitter has a lot of possible uses, including being a good way to recruit employees and freelancers to help your business get things done. You can post job openings via tweet and know that they will be seen by a lot more people than if you’d placed an ad in your local paper.

Andrea Kalli
Certified Internet and Social Marketing VA

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MATERIAL CONNECTION DISCLOSURE: You should assume that I, Andrea Kalli, have an affiliate relationship and/or another material connection to the providers of goods and services mentioned in this page and may be compensated when you purchase from a provider. You should always perform due diligence before buying goods or services from anyone via the Internet or offline.

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