With a strong dedication and commitment to her content marketing campaign, this client hired me to set up a good foundation for using a solid on-page SEO strategy, and provide ongoing strategies and support for her continuing online marketing campaigns. After evaluating all her online presence and social profiles for improvement recommendations, I then started with a keyword research project. I was able to provide her writers with the direction and training needed for all content going out, as well as an SEO strategy for updating and enhancement of her current WordPress site pages. Part of the enhanced SEO strategy included the creation of 10 new pages dedicated to each of her services, all optimized using her newly targeted keyword phrases.
We updated her LinkedIn profile and created a new LinkedIn Company page, and which we will be adding all of her individual services pages to.
Next project in line is to get her freebie offer ready and tie it into her list-building opt-in form on the website.
Future projects include the creation of products to sell from her website. Also the creation of some marketing videos which will be published on her website, her social networks, and to place on sites such as YouTube.