When these clients bought this company, they knew they needed a new look. The existing website was outdated and not in the style they wanted to present themselves online. We created a new logo, converted their HTML website to a search optimized WordPress site, re-vamped the site content with new page info, and launched a brand new Article component complete with 15 custom-written industry posts. Now they email me weekly with compliments from their customers on the new look and business focus of the clean and professional website. That’s EXACTLY what we like to hear!
We also set up a password-based download page for client downloads of special files. Each download can have its own unique password.
The site was created with the StudioPress Agency theme.
The project included getting their Facebook Page updated with current information and a new cover image, as well as updating the various places online they happen to be at (Google Places, Bing Portal, and other online directories.) We also updated their Twitter profile with new branding colors and image, and their very own QRCode image for offline marketing material.
We set up a Hootsuite account for them, and set up a series of 20 social media posts to go out over a 6 week period to get them started.
Currently, our marketing campaign will be focused on communicating and reaching out to their existing client base, by implementing a monthly newsletter (with custom email template) and periodic emails to clients of upcoming technology changes they should be aware of, and of the company’s several new service offerings. In the near future we are planning on helping this client implement a series of online webinar events to not only help to educate and inform their clients on current technology, but to replace the costly and time-invasive on-site Lunch-and-Learn events of the past. That’s old-school, baby!
North Star Inc
451 E. 58th Ave. Suite 4263
Denver, CO 80216