When the legendary Dr. Mom (Dr. Marianne Neifert) wanted to shift from her long-standing pastel color scheme and into a bold red/navy design, she decided it was also time to take control over her website content.
With that in mind we created a new logo in the red/navy colors, but with her original design still in tact. We used the StudioPress/Genesis theme Prose as our starting place. Keeping in mind that she liked the basic layout and flow of her original website, Prose was the obvious choice with a standard and familiar home page design and easy options to customize the font, navigation, and background colors.
Included in this project is the very important on-page SEO element. We are now able to easily optimize her pages with her targeted keyword phrases, just like we did with her blog. Once we discovered that her blog site was being found in the search results and traffic was much higher than her original website (of 10 years!) it was a no-brainer decision to move it all to the ever-wonderful WordPress platform. And with the fancy-schmancy magic of 301 redirects in an htaccess file, all links pointing to her old site files from external sources now get directed to their corresponding WordPress pages. Ahhhh….everything is great in SEO-land.
Since Dr. Mom’s focus these days is on her Professional Speaking, I created a 10-minute speaker demo video from an hour-long video recording of one of her events. Check it out! We have BIG plans to enhance her speaker page on her site. It’s going to be great.