Huh? Strategic marketing? Is that really what we’re talking about here?
YEP, that’s exactly what we’re talking about here; not another fly-by-night, seat-of-the pants, so-called marketing plan, but comprehensive, effective marketing strategies that lead you to the strategic implementation of a plan for success. We’re talking about a fully integrated system of strategic decisions and tactical implementation; actions you can take that will build an audience, generate traffic, promote conversions, and increase both revenue and profits. So, what are you waiting for?
What is a Marketing Strategy?
Let’s begin by defining our terms – before you begin to think we’ve gone off on some silly tangent:
“Strategic / Strategy – A high level plan to achieve one or more goals under conditions of uncertainty. It is a pattern in a stream of decisions, and is about shaping the future. A Marketing Strategy is a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage.” ~ from Wikipedia
“Ok,” you say, “but I’m not the 101st Airborne Division, what does all of that mean for me and my online marketing plan?” What it means is, if you want to be successful, you need to make a plan to be successful. You need to develop a comprehensive approach to marketing your book, product, or service with full participation and a commitment to creating compelling content at your website, on the social network and in video, and with a pro-active email campaign. All content in every venue will relate to the other venues, and content creation will be consistent and compelling. You will provide value for your visitors at every turn, and you will ask them to respond; with a call-to-action that will benefit both you and your prospective client.
That’s all … Pretty simple, huh?
What are the most effective Marketing Strategies?
Now we get down to the fun stuff, the real nitty-gritty of making it happen; of outlining the strategic approach to your online marketing plan. The goal here is to create a sequence of strategic initiatives to build online and offline brand awareness, presenting your book, product, or service to the most profitable markets by developing and building relationships through Cross Channel Marketing. There are so many valuable tools and newly opened avenues available in today’s online marketing environment, that a comprehensive marketing strategy is required to tap into all of them and make your marketing plan a success.
CROSS-CHANNEL MARKETING = WEB + SOCIAL + EMAIL + MOBILE
- Create a compelling marketing website with expert blog
- Create regular blog posts with valuable information for your readers
- Automated push to the social network: Facebook, Twitter, LinkedIn
- Mobile-friendly website and social networking
- Article marketing to build an expert reputation
- Monthly eNewsletter with incentive content
- Free eBook for lead capture and list building
- Periodic contests and/or giveaways promoted on-site and on the social network
- Create videos, webinars, and teleseminars
- Offer public speaking presentations
- Capitalize on every opportunity to generate revenue
“This ain’t your grandma’s web experience.”
We can no longer simply “put it out there” and “hope for the best.” For real online marketing success in the highly competitive marketplace that our contemporary web has become, a strategic approach to online marketing is a requirement for a plan to be successful. Whether you are an author with a new book, an entrepreneur with an exciting new product, or a service provider with a new approach to customer satisfaction, broad-based and effective marketing strategies are requisite in today’s online environment.
Strategic Internet Marketing Packages
To get a clearer idea of how a packaged marketing strategy is planned, take a look at what I’ve developed as an entire series of strategic Internet Marketing packages. The two starter packages below are the most popular.