In What Way Can A Blog Be Good For My Business?
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It isn’t long after you start your business before you hear people begin to tell you, it’s a good idea to get a blog started. Unfortunately, sometimes people don’t tell you why or are only able to give you a sketchy idea why. How is blogging helpful to your business, particularly if the business is offline or when you are a service provider, like a belly dancer who performs at private functions for example.
Here are some ways having a blog could help generate more interest, leads or bookings.
It Exhibits Your Expertise
It is alright to put up videos and pictures on web pages to show others what you can do for them, but I’ll bet you have more and newer videos and snap shots. Also, some orders are unique. These are all good reasons to show off, and what better way than to use a blog because it is so easy to update. A belly dancer can display videos where a client has requested something unique which forced her to think outside the box and come up with some creative choreography.
It Can Demonstrate How You Will Solve Client Problems
You know the old saying, people buy solutions, not products or services. You can explain this on a regular web page but on a blog it all becomes more believable, more tangible.
It Shows You Are Actively Using Your Skills
If you are currently working with clients, any post you make about your job is a good testimonial. It shows that there are people who already trust you to do what you claim you will do. Better still if your customer can contribute to your blog or allow you to quote them.
You Can Get To Know Your Prospects And They Get To Know You
This is true particularly when you offer a service because people usually want to work with others whom they can get along with. Because a blog is interactive, through the comments people can begin to experience you and get a feel of how the company handles their customers.
It Can Help Increase Website Traffic
When you write good content that is relevant and also promote it, people will take notice. When they do, they are more likely to share it on their own blog and their social networks and even decide to email it to their newsletter subscribers. All good ways to get fresh traffic.
It Can Reduce The Need To Answer Questions Over And Over
There are questions in every business that people tend to ask again and again. Whenever you answer these questions on your blog, you help your prospects out by giving them the information they are seeking, you plant the seed of trust, you add fresh content to your website, stuff that search engines and people alike love. And finally, you reduce your work because now you don’t have to type your answer again and again.
Blogging can be a quite rewarding. The down side is, keeping it going with fresh new content can be tough. Private label articles are good, but you still have to re-write them. The people at Blog Energizer have an alternative idea. Blogging prompts. Sometimes what you need is a jump start. Instead of staring at a blank computer screen, prompts help you write 100% original content. Blog Energizer provides you with 30 blogging prompts every month, one for every day of the month. They will also help you promote your posts, contests or any viral report you may have. Worth taking a look at.
Andrea KalliCertified Internet and Social Marketing VA
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MATERIAL CONNECTION DISCLOSURE: You should assume that I, Andrea Kalli, have an affiliate relationship and/or another material connection to the providers of goods and services mentioned in this page and may be compensated when you purchase from a provider. You should always perform due diligence before buying goods or services from anyone via the Internet or offline.
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October 24th, 2009 at 9:44 pm
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