How to Promote Your Blog

When it comes to blogging, writing most certainly isn’t the hardest part. There’s the technical side, which while sometimes demanding, generally isn’t much of a hassle for tech-savvy bloggers. Of course, the hardest part of blogging is promotion. Gaining exposure in the blogosphere is something that troubles even the most skilled writers. From technology to self-improvement, every part of the blogging world is packed with insular, difficult groups that can prove a difficult promotional target.

Still, there are some blogging techniques that have been proven to be effective. Guest posting is one of those techniques. By guest posting on someone else’s blog, you can instantly gain credibility and respect in your niche. Say you’re an electronics blogger, and you want to generate some extra publicity for your own writing. By contacting one of the top electronics bloggers and asking for a guest post, you open yourself up to the opportunity to generate a massive amount of traffic in a relatively short amount of time.

Make sure you’ve got a post idea lined up for this method, and be sure to include any potential subjects in your pitch email to the top blogger. Remember that top bloggers can get hundreds of emails a day from readers, and keeping things short will increase the chances that you’re picked for a guest post. Treat it as an opportunity rather than a task, as you’re asking a favor here. A short, well mannered email with subject suggestions and a short description of yourself should be enough to get the attention of any blogger.

There’s another option for blog promotion, which works along slightly different principles. If you have a large sphere of influence amongst social media circles, it’s popular to promote your blog through those platforms. Say you’ve got 300 followers on Twitter, none of whom know about your electronics blog. Put out a great, attention grabbing blog post and link to it from your Twitter account. You should get some visitors, who in turn will tell their friends about your content. Of course, you need great content in the first place, so focus on getting that completed before you eye up promotional opportunities.

Finally, a third method for generating blog traffic is through comments on other people’s blogs. This can be incredibly effective if you’re writing on blogs that exist within your niche, and are providing useful insight into the post itself. Say you run a careers blog, and you frequently read a highly respected, authoritative careers blog written by a well-known author. After getting a feel for the material, post a comment highlighting part of their post, and voice your opinion on it. Try to focus on inspiring discussion rather than sucking up, for ultra-positive comments can easily be seen through. From here, blog readers can click through to your own and may become subscribers to your content.

While blogging can seem daunting and difficult at first, once you piece together the puzzle it’s no more difficult than any other online field. Focus on your long-term goals, use these promotional methods to generate publicity, and be sure to keep putting out ultra-high quality content for your readers.



About Andrea Kalli

Since 2007, Andrea has been helping entrepreneurs develop their business dreams through solid online marketing strategy planning, implementation, marketing, and maintenance. "Your goals are my goals. We do this together." ~Andrea

15 Responses to “How to Promote Your Blog”

  1. Heather Villa May 26, 2010 10:00 am

    These are all great tips and I also recommend them highly. There is something else that is quite effective too.

    Participating in things like #blogchat or #smallbizchat on Twitter.

    These forums are a fast way and easy way to connect with a large group of like minded people at the same time. This will then create a huge network that you may otherwise have not had access to!

  2. Jan Tincher August 12, 2010 8:10 am

    I like the guest posting because there is a wealth of information gained from other people’s input on internet marketing.

  3. Robbie Gee September 22, 2010 4:02 pm

    This internet marketing thingy sure is hard work! It’s no wonder most people give-up after a couple of weeks/ months. Twitter this & Squidoo that, my head was in a spin to start with but I’m now begining to get my feet on the ground! (more importantly making money)

    There is soooo much to do & not enough time to do it. Thankfully, now that I’m making some decent money from my months of long days & nights I can ‘outsource’ a lot of the mundane, time consuming stuff & get on with the more creative side of things!

    Anyone else found the wholy grail that is ‘outsourcing?’

    Best, Robbie

  4. carolyn @ Info on Internet Income October 13, 2010 1:13 pm

    What a find this page is. I am relatively new to blogging, but you folks have enough information to get me set up well! Thanks Kalli for the info, thanks Heather for the forums, and no,Robbie, I’m not outsourcing yet, but I hope I can find you when I am.

  5. Paul Vrabel October 13, 2010 7:41 pm

    Commenting on other peoples’ blogs can possibly be a good part of an Internet Marketing plan. After having read through a blog, if the person found it interesting enough, he or she may be somewhat curious as to what other people thought about it. The person would then scroll down to view the comments other people would possibly have.

    One of the comments could be a similar sort of thought the reader had. One might make the reader laugh. Another might make the person consider a little bit about another possible area of interest pertaining to the blog topic. Such a comment could include a link to somewhere the reader may end up viewing. Consider this as a possible effective portion of your overall Internet Marketing strategy if that’s what you’re partaking in. Here’s more about Internet Marketing

  6. SEO Management Consulting October 20, 2010 11:56 pm

    A relevant and good article! You really did a great job. Thanks for this post.

    I really get new idea about this article like the guest post. And know that it is actually differ from blog commenting. I really want to know more this guest post.

    In addition with this post good,relevant,informative and unique articles are the BRAIN of all the techniques to promote blogs. If you have these qualities in your articles people or the readers tend to read more your articles and be love by the search engines like google, yahoo.

    Furthermore, doing the web2.0 properties is also one of the blogging techniques. I think they have common strategy in social media circle,as what the article stated.

    Anyways, I’m looking forward for your new great articles. Thanks.

  7. Steven Watson October 21, 2010 5:30 pm

    Thanks for the great post! I like the idea of guest hosting because online marketing is such a strong community and this concept fits right in. The previous commenter also hit on an essential of blog marketing—article generation. This is a great (and free) way to attract positive traffic to your blog. Just remember to spend the time it takes to identify the best keyword phrases that generate the most traffic while have low quote rates from other web sites.

    Thanks again and I will look also look for future posts!

  8. WMS Affiliates February 26, 2011 9:30 am

    Great post Andrea…I totally agree with a lot of what you said. Unfortunately alot of these activities are time consuming and just a part of trying to achieve high search engine rankings.

  9. Dr Joe March 10, 2011 2:30 pm

    Wonderful tips that work well for blogs. I recommend them

  10. Technocranks March 17, 2011 11:00 am

    As everybody said,its very usefull tips.but,i’m still no understand how to implement this tips for me.sory,i,m a newbie and still learning by doing.thanks !

  11. Alvin March 21, 2011 12:34 pm

    Great post!

    I’d like to add a few more..

    Submitting articles and Press Releases are a few more great ways to promote your blog.

    Thanks for sharing.

  12. Kent Bradley March 28, 2011 2:52 pm

    I use my blog all the time,, to spread information on a lot of different products although I also use a mailing list which I recommend for everyone to do, I also create plans when approaching a campaign, I find blogs such as blogger to be equally effective when ranking in terms of a custom URL. thanks for this post!

  13. best digital scales March 31, 2011 2:30 am

    Great useful post ! Many thanks for recommendation I to do so.

  14. Brother CS6000i August 3, 2011 1:56 pm

    I think blog commenting is a good way for beginners to start getting exposure.

    True that you should leave relevant comments to the post that you’re commenting on and it’s really important not to spam! We all know how annoying spammers can be.

    I like the idea of guest posts, though as of yet I haven’t used that technique. Perhaps it’s something I should look into. I think the key to that would be to ask an authority blog in your niche for the opportunity to guest post.


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