How To Keep Your Business Blog Going Through The Holiday Bustle
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So, you started and kept up with your business blog; people seem to enjoy it, you’re building traffic, comments, and even getting more signups on your newsletter. It has taken a lot of work to make this successful. Now you have a problem. The holidays are upon us. If you sell consumer products you’re probably so busy now you have little time for long term marketing. But, you also know that you want to keep this great thing going. Besides, it’s the long term marketing that will help you over the slower periods of the year. What can you do?
Try pre-scheduling your posts. This is the single most effective method. It can also save you time throughout the rest of the year when you get busy or need a break. You can do this by using your blog’s scheduled post feature or you could blog by email and set your email client to only send the mail at a pre-set date and time. If you’re using Outlook, use the built-in Delay Delivery feature.
Something else you could do is invite some guest bloggers. You can hire someone. Many times people are more than happy to blog on sites for an affordable fee. You could also invite owners of related businesses to post. This is a great idea because you may not need to pay out any cash and you can return the favor when they get busy. Guest writers are a good way to get some time away from your blog, allow you to concentrate on holiday sales and a wonderful way to introduce a fresh perspective.
Here’s another idea. Have an assistant post some holiday articles related to your business for you. Articles about the holidays that people find useful such as shopping and budget tips, recipes and etiquette do very nicely. Everyone can use those ideas and tips to make their holidays less expensive and more enjoyable. If your assistant can add information to relate those articles with your product, the better. With that holiday feel in the air, you may be surprised to see how much traffic you end up getting. Possibly more than normal.
If you’re posting tips, don’t post them all at once. Publish a series of small and quick tips over a number of days or weeks. Tell people they are reading just one in a series every time you post. Not only does this keep the blog alive, it gives your readers reason to return.
Try audio. Speaking comes more naturally to us than writing and it also requires less effort and time to make a post. Record a short under 5 minute clip about what’s happening during the busy holiday period. Tell people about your sales, share how you helped a customer out of his holiday shopping dilemma. There are many tools you can use for a small cost such as AudioAcrobat and HipCast. You can record it and have it posted to your blog immediately.
Just because it is a busy period, doesn’t mean that you need to abandon your blog completely. By following the tips in this article, you can ensure your blog keeps building that valuable relationship with your prospects.
Well-known blogger and entrepreneur Lynette Chandler enjoys helping small business owners with their blogs. She authored an e-course to help new bloggers start their blog right from the beginning. I highly recommend checking this one out!
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