Step 1: Build a Website or Landing Page
Any online business needs to have a website or at least a landing page to survive. While video marketing can be very effective in promoting products and services, websites or landing pages are important in providing more information to interested audiences as well as gathering subscriptions.
Website and landing page design and strategies to increase the likelihood of sign-ups are beyond the scope of this guide, but suffice to say you will want to inform the visitor with all the great benefits of subscribing to your email list and the value your online business can provide. Furthermore, it should include a form that visitors can use to sign up to your email list.
Step 2: Sign-Up for an Email Marketing Software or Service
To be able to send messages to subscribers and manage an entire email campaign, using an email marketing software such as Aweber is recommended. With an easy-to-use interface and a broad spectrum of features, Aweber is often the choice of new internet marketers and veterans alike. Other excellent choices include Constant Contact and Mailchimp.
While it is often recommended for online business owners to plan out and write at least six months worth of automatically broadcasted emails, doing so is not entirely necessary if you are new to email marketing and are just experimenting within a particular niche. It should be enough for you to write one welcome email for your new subscribers and, perhaps, one or two follow-up messages. Observe your results and continue from there.
Step 3: Create a video
Do a quick search on your favorite video site for keywords related to your niche. Just about anything you can think of will have results. Your video needs to come up in that list now! Think of important things you want to communicate to your potential customers and ways by which you can present them in a visually-stimulating and entertaining video. Just make sure that your video content is supported by the information you have on your website or landing page. Once you have it all planned out, all you need is a camera and a simple editing software to start shooting and create your video.
Once you’ve made your video, you should include a link to your website or landing page so that viewers will know where to go to find out more about what your online business has to offer. Include your links to your video description as well. The best part of this whole process is that, once your video has been uploaded, it will generate opt-ins to your list without you having to lift a finger. This is just one version of the highly regarded autopilot marketing that many online entrepreneurs refer to.
Finally, if you see traffic and success with one video, consider creating more. Don’t limit yourself to just one video site either, there are tons! The more places you can spread your videos to, the more views and sign-ups you are likely to generate.
If you need help with video editing projects, just let me know!