Four Tips for Low-Frequency Bloggers
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If you use an RSS reader, you have undoubtedly seen many blogs that update once a day, and sometimes even more often. For some bloggers, frequency is the key to success, and a steady stream of posts continues to come from their minds, often with quality as a secondary factor to sheer speed of delivery. While this strategy is shared amongst many of the world’s top blogs, it is by no means the only strategy for high-traffic bloggers.
There is a second type of blog, a type that depends not on frequency and quantity to succeed, but on highly researched, ultra-high quality blog posts, which are delivered at a much lower speed and significantly less constant frequency level. These updates range from once every two days to once every month. This low-frequency blogging approach allows bloggers to focus on their non-blog life, craft high quality posts, and run external experiments that bring in great blog data.
If you want to minimize your direct blogging commitment and focus on a lower-frequency approach, these four tips will help you achieve your blogging goals:
1. Focus on ‘evergreen’ content.
Evergreen content is blog content that is not tied to a certain event. For example, news bloggers are forever chasing content that’s utterly valueless one year down the line. This means that they are generating a massive amount of short-term page views and readers, but a relatively small amount of posts will ever end up attracting long-term interest and scalable blog income. Bloggers that focus on evergreen content end up with long-term readers, valuable blog archives, and the potential to expand their blog into other forms of writing.
2. Don’t ever let quality slip.
When you blog every day, or even every other day, your quality is not so important. For every five poor messages, a great one slips through, bringing your discussion, influence, and blogger status back up. However, when you are blogging every other week, your audience grows to expect a high quality post whenever you are around. Low-frequency bloggers can’t coast by on infrequent and unimportant posts — audiences lose interest, subscribers look elsewhere, and your blog loses its value. Instead, you need to ensure that each and every post is high quality, and that none let your audience down.
3. Ignore metrics and focus on what you enjoy.
Unless you are blogging for money (which is mistake #1 in and of itself) your enjoyment of your blog is much more important than that of your readers. When you blog infrequently, it is easy to let the occasional negative comment bring you down. Remember this: your blog can exist forever without a single reader, but it can’t last a second without you writing it. Blog because you enjoy it, and let reader satisfaction come as a second priority to your enjoyment.
4. Create long-term reserve content for slow periods.
There are going to be times where you just do not want to craft out a blog post, even if it is only once weekly. If you want to keep a steady flow of content going, it is best to dedicate some time to building an unpublished archive of potential blog posts. This is perfect for vacation periods, long periods of research and work, and for when other commitments interfere with your blog.
Andrea KalliCertified Internet and Social Marketing VA
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