There are a lot of online marketers cracking the code to a seven-figure online income. They are millionaires, enjoying the money that only hard work can buy, and making more than a living online. However, behind the curtain of tropical getaways and zero-hour workweeks, most of the major online successes are working incredibly long days, failing to get out and about, and generally missing out on the enjoyment that their income can bring.
There are two currencies for online workers, and for years one has been valued over the other. They are money and time, and they need to be balanced effectively in order to generate the best possible lifestyle. For email marketers, this means relentless optimization and ultra-targeted campaigns. These five tips will help you lower your email marketing workload, boost your free time, and optimize your campaigns so that they run without you.
#1: Create evergreen content.
Staying relevant costs a lot of effort. While relevant content is great for short-term sales, it is incredibly taxing as a long-term business strategy. There’s the time input, the eternal research workload, and the precision timing that needs to be applied to almost every campaign. A much better option is to focus on being completely irrelevant, and having content that is timeless and period-scalable.
#2: Use auto-responders for more than just your mailing list.
Your personal email probably eats up hours of your time every day, and tens of hours every week. Optimizing your email campaign means optimizing the platforms that control it, and with email sucking up so much time it is difficult to focus on what is important. Set an auto-responder on your personal email, and use your time to focus on your direct email marketing campaigns.
#3: Free isn’t always the cheapest option.
If a free email management program costs you extra hours every week, it is not really free. Sometimes paid software is cheaper to use than free, once you factor in the cost of your own time. If you are having trouble managing your free email distribution software, look for more manageable paid options. Most paid software options will have a trial period, which is a great opportunity to experiment with lifestyle testing.
#4: Use “highlight” emails to repeat and refresh content.
Sometimes you’ll send out an email newsletter that really rocks the boat and inspires the sales that you have been looking for. Some webmasters and marketers spend months, sometimes even years trying to repeat that same success. Do not waste your time. If you want to optimize your content for minimum maintenance and maximum effect, look at using repeat content for certain subscriptions. A ‘repackaged’ email can cut down on time and keep subscribers happy, all the while lowering your workload.
#5: Outsource your mailing list.
This is a topic that some marketers are touchy on. Online marketers are relatively sensitive when it comes to trusting someone else with their data, especially when they operate in competitive and difficult niches. If you think you can trust other workers with your data, outsourcing certain aspects of your mailing list to an internet marketing virtual assistant or VA can be a great idea. Experiment with small assignments at first, and if things succeed, outsource more of your email management duties.