Cross-Promotion Power Tip for your Content
ByIs this you? …
- Do you have multiple blogs related to your business?
- Do you have a business podcast?
- Do you submit biz content to article directories?
- What about to Hubpages.com and Squidoo.com?
- Do you create and upload biz videos to places like youtube.com?
- Do you Tweet?
If you answered yes to most (or all) of these questions, have you taken the next step in cross-promoting that content in your Wordpress site? It’s much easier than you think!
You’ve been working hard at creating content all over the place, right? Sometimes it feels like you might be spreading yourself too thin. How on earth will people find all the great content you’ve posted if you’ve got some here, some there. It’s all rather disconnected.
Being able to display a list of your tweets on Twitter is pretty cool. But that’s just ONE of the sites you provide valuable content to.
Help your clients see what an info dynamo and expert you really are!
Enter…the RSS widget. The RSS widget in Wordpress truly ROCKS!
Each and every one of those items I mentioned above has an RSS feed associated just for your content. Did you know that?
Now, here’s one more crazy tip: Create a Friendfeed account, pull all the services you contribute to into Friendfeed, and enter your Friendfeed rss feed into the RSS widget. It acts like a combo-feed. I mean … why not?
In Friendfeed you can pull in about 58 services, including multiple blog rss feeds, Flickr photo feeds (for all those powerful biz events you attend), what you’ve Dugg at digg.com, what you’ve Stumbled at stumbleupon.com, presentations on SlideShare, your Facebook profile links – status – notes, etc. Seriously, there are a lot of places you can connect to through your Friendfeed account.
Addressing too many links out to external sites:
For me, I was concerned about having too many links out to external sites being displayed on all my site and blog pages. I decided to use the Widget Logic plugin and limit the pages the RSS widget is displayed on. It’s only showing on my Home page, which is the most popular page for traffic hits. I’m also using the plugin to limit the Links widget to my home page as well. I just love this plugin!
Where can you find your rss feeds in those sites? Let’s explore some:
Blog: can easily find the rss feed in the browser address area. Look for the orange button. Click on it and copy the address you see in the address bar.
Podcast: depending on where you host your podcast. I use a blog site, so mine is in the same place I would look for a blog rss feed.
EzineArticles.com: It’s going to look something like this – http://feeds.ezinearticles.com/expert/Andrea_Kalli.xml. Log into ezinearticles.com, click on the Public Profile link in the Author’s Area Home, scroll down until you see “articles by <your name>” and hover over the orange button, click on the orange xml you see in the popup. This opens your personal author rss feed. Copy the address you see in the browser address bar.
Hubpages.com: Log into www.hubpages.com, click on the My Profile link at the top, on the right you’ll see “subscribe to <your name> RSS feed”. Click on this link to open the rss page and copy the address you see in the browser address bar. It will look something like – http://hubpages.com/author/Andrea+Kalli/latest/?rss
Youtube.com: Will look something like this – http://gdata.youtube.com/feeds/api/users/akalli/uploads. Replace “akalli” with your own youtube name.
Twitter.com: Go to your Twitter page, scroll down on the right to see “RSS feeds of <your name> updates”. Click on the link to open the rss page and copy the address you see in the browser address bar.
Friendfeed.com: Go to your Friendfeed page (like – http://friendfeed.com/akalli), scroll all the way down until you see “Other ways to read this feed” and click on the orange rss button to open the rss page, then copy the address you see in the browser address bar. It will look something like – http://friendfeed.com/akalli?format=atom
Many of these sites also offer colorful and fancy widgets as a way to display your content to your blog or website. You have options, that’s for sure.
Remember when RSS first came out and everyone was saying how wonderful it was and how it would change the way we get our content, but you just didn’t see it.
I think now you can, right? While it is a great way to GET content, it truly excels as a way to DISTRIBUTE your own content.
Andrea KalliCertified Internet and Social Marketing VA
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MATERIAL CONNECTION DISCLOSURE: You should assume that I, Andrea Kalli, have an affiliate relationship and/or another material connection to the providers of goods and services mentioned in this page and may be compensated when you purchase from a provider. You should always perform due diligence before buying goods or services from anyone via the Internet or offline.
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