While you may think that it is best to keep your website content concise and focused on your product and service offerings, there are a number of reasons why you should develop and publish additional content. By publishing additional high-quality content on your website, you have a better chance of engaging your visitors. Not only will they stay on your site for longer periods of time but also be more likely to find something to share on their own online assets. Ultimately, that provides you with a user-generated link building campaign.
The advantages of encouraging the development of an informal user-generated link building campaign through the availability of additional content is limitless but the most significant benefits include:
1) Minimize Link Building Work
By providing more relevant and engaging content for visitors to share, you need not work so hard at your own link building campaign. You can expect inbound links to come at a steady pace as you publish more articles and gain more visitors.
2) Gain Personal Endorsements
When your visitors share your content to others, you essentially gain personal endorsements. If you promote your own site, products, or services through a personal link building campaign and other tactics, you have to first overcome the additional task of gaining your audience’s trust. When your own visitors share your content, it can be assumed that their audiences already trust them and are, therefore, more likely to listen.
3) Access More Online Networks and Communities
By publishing tons of engaging content that your visitors can share, you have more opportunities to be promoted in and gain inbound links from sites, blogs, social networks, and various online communities that you otherwise won’t have access to. It will also allow you to limit the number of online accounts you have to maintain just to generate inbound links yourself.
Developing a content network within your site is not just for the purpose of demonstrating your expertise within your niche. Looking at the bigger picture, it provides assets for a powerful link building campaign that will lead to effortless web traffic generation. Furthermore, the amount of content as well as the number of web pages, backlinks, and visitors you gain because of the additional content on your site will ultimately enhance your SEO campaign and, consequently, lead to even more targeted traffic.