Don’t waste that new budget on the same old, same old. It’s time to get creative; it’s time to get busy; it’s time to spend like a college freshman with an “emergencies only” credit card in hand for the first time. All joking aside, it really is time to move your online business forward and reap the rewards you’ve been hoping for and working toward.

Let me help you…

• Improve traffic to your site
• Build your brand identity
• Increase your online presence
• Take the load off your shoulders
• Grow your online business

Keyword Research Support

The most important task of all that you do to improve your website and build an online presence, keyword research is the most important, yet tends to be the most neglected. The keywords you use are how people find you, not to mention the search engines, of course.

Even if you began your online business with a well-researched, comprehensive list of quality keywords, you should upgrade them at least once a year, perhaps more often. The search terms people use to find you can easily change over time, meaning that your keywords may become obsolete or less effective. By refreshing your keyword list yearly, you will stay on top of the changes to the searches you need.

WordPress Websites Support

If you don’t have your site on WordPress, I have only one question for you. Why not? WordPress is the most popular hosting platform in the world for a reason. Actually, you should consider WordPress websites for a few reasons…

• WordPress is SEO-friendly, by structure and design it is especially Google-friendly.
• WordPress is easy to use, with intuitive dashboards and easy posting.
• WordPress has wonderful backup, with thousands of developers worldwide creating plugins and support programs.
• WordPress is easy to customize, making your site unique.
• WordPress is easy to maintain, so easy in fact, you can do it yourself once I show you how.
• WordPress can easily be your e-commerce platform. With both free and premium plugins and integration with popular shopping cart systems, you will be able to FINALLY monetize your website.

Building WordPress websites for online business, or moving an old site to WordPress, is what I do. I’m very good at it, because I am completely committed to helping you improve your online presence, enhance your identity, and build your brand.

The Social Network – an Internet Marketing staple

A major element in the current Internet Marketing campaign, social media marketing continues to hold an extremely strong position. Working side-by-side with your favorites, such as email and autoresponder campaigns, affiliate programs, and content distribution to content sharing sites, your social media marketing campaign should be welcomed into the fold with open arms.

Again, why are you not using the social network for marketing your business? Sites like Facebook, Twitter, LinkedIn, and YouTube are where the people are. Put simply, they put butts in the seats for you. They are a way to connect and engage with your audience like no other place online. If you’re not a part of the social network, you need to be – today.

Product Launch Support

What a great time of year to launch a new product. Optimism runs rampant at this time of year, with nearly everyone you meet believing good things are ahead. This positive energy makes the beginning of the year the perfect time to introduce your new product.

My product launch team and I will handle all the details and manage your product launch with diligence and efficiency. We’ll relieve the stress you feel from trying to do-it-all yourself, freeing you to handle the Big Stuff while we take care of the details.

Videos for Marketing

Those New Plans for the New Year will be much less effective without the use of video for marketing. Research shows that video is 66% more effective than text when promoting your products or services. If you’re not on the video bandwagon yet, you need to be. I have dedicated an entirely separate website to help you introduce video into your new marketing efforts with style AND to fit within your tight budget.

Videos and Audios for your Products

Let’s not forget that one of the best ways to expand your income and revenue is to take your fabulous knowledge and turn it into sell-able products. Digital downloads are very easy to set up for your business and are a great way to spread the brilliance that is YOU!

Go ahead; let your own optimism and positive energy take you to a New Place this New Year. Let me, Andrea Kalli, help you and guide you into a more prosperous and profitable New Year for you – and your online business.

Article by Andrea Kalli

Take a stroll over to my Facebook Page and become part of my community. I invite you to become a fan and participate in the conversation.
Certified Internet and Social Marketing Assistant

The Value of Creating Additional Quality Content on Your Website

While you may think that it is best to keep your website content concise and focused on your product and service offerings, there are a number of reasons why you should develop and publish additional content. By publishing additional high-quality content on your website, you have a better chance of engaging your visitors. Not only will they stay on your site for longer periods of time but also be more likely to find something to share on their own online assets. Ultimately, that provides you with a user-generated link building campaign.

The advantages of encouraging the development of an informal user-generated link building campaign through the availability of additional content is limitless but the most significant benefits include:

1) Minimize Link Building Work

By providing more relevant and engaging content for visitors to share, you need not work so hard at your own link building campaign. You can expect inbound links to come at a steady pace as you publish more articles and gain more visitors.

2) Gain Personal Endorsements

When your visitors share your content to others, you essentially gain personal endorsements. If you promote your own site, products, or services through a personal link building campaign and other tactics, you have to first overcome the additional task of gaining your audience’s trust. When your own visitors share your content, it can be assumed that their audiences already trust them and are, therefore, more likely to listen.

3) Access More Online Networks and Communities

By publishing tons of engaging content that your visitors can share, you have more opportunities to be promoted in and gain inbound links from sites, blogs, social networks, and various online communities that you otherwise won’t have access to. It will also allow you to limit the number of online accounts you have to maintain just to generate inbound links yourself.

Developing a content network within your site is not just for the purpose of demonstrating your expertise within your niche. Looking at the bigger picture, it provides assets for a powerful link building campaign that will lead to effortless web traffic generation. Furthermore, the amount of content as well as the number of web pages, backlinks, and visitors you gain because of the additional content on your site will ultimately enhance your SEO campaign and, consequently, lead to even more targeted traffic.

Article by Andrea Kalli

Take a stroll over to my Facebook Page and become part of my community. I invite you to become a fan and participate in the conversation.
Certified Internet and Social Marketing Assistant

Submitting to Niche Article Sites for Content Marketing and Link Building

Ten years ago, the web’s biggest properties were distinctly general content that was geared towards covering everything in minor detail. Today, the most successful properties online are specific and decidedly niche, geared towards the enthusiast as opposed to the low-interest general reader.

It’s a development that mirrors the revolution in offline media. Newspapers were once sales leaders, moving millions of copies daily. Then things went niche. Just as magazines and specialty publications demand the highest print advertising rates, it’s niche websites and article directories that offer the most relevant, valuable, and effective web traffic.

They also offer valuable links, particularly for marketers with expert knowledge in their field. One article can grow significantly more valuable when published to a niche website with an audience that’s enthusiastic and a bevy of online publishers likely to view it.

To get more links, traffic, and results from your syndicated niche content follow these tips:

Don’t just aim for links – aim for sales.

Submitting content to a niche article website doesn’t just offer the chance to gain a relevant link, it gives you the chance to market directly to thousands of potential customers. Treat your articles as you would a soft sales pitch, offering useful information to readers alongside a subtle insinuation that you can help them.

Craft articles that will attract two-tier links.

Two-tier linking is a difficult process – it involves crafting an article that attracts hundreds of links, and using its outbound link as a tool for transferring link juice. By writing something that attracts attention – be it controversy, praise, or simply discussion – you’ll likely gain hundreds of inbound links to your article. Add one outbound link and the PageRank will transfer to your own website, giving you two highly-ranked online properties to market through.

Offer a new take on a timeless niche.

There’s no trick to fitness – it involves eating well and exercising. Yet the fitness industry manages to create and market hundreds of new products yearly, earning millions of dollars in commissions and revenues.

Getting sales is about doing just that – offering a new solution for an age-old problem. Write articles that look at an existing problem – one that’s plagued almost everyone in your niche – without using the same old talking points. Offer a new solution and you’ll gain inbound links and direct sales.

Article by Andrea Kalli

Take a stroll over to my Facebook Page and become part of my community. I invite you to become a fan and participate in the conversation.
Certified Internet and Social Marketing Assistant

Two Ways to Convert Your High-PR Social Website into a Targeted Search Favorite

The eruption in social media’s popularity has produced some unusual side effects. The first is the incredible amount of privacy issues that tend to loom alarmingly near the criminal side of data mining. Another is the immense change it’s had on the way people speak with one another – before social media, conversations were entered without information ready.

It’s also has a pronounced side effect for SEO – one that’s due to the open status of many social websites and the PageRank they’ve produced as a result of their popularity. Marketers with few ethics and lengthy work hours have perfected the art of using a website’s PageRank as an asset, building their own promotional pages on another’s domain.

The thing is, businesses can experience this while trying to build a presence outside of their own websites. Without intending to, they end up with social properties that outrank their own websites due to its greater PageRank and domain authority.

There are two ways to deal with this situation. The first is to panic, assume that a change in ranking status will result in a loss of revenue, and make poor decisions. The second is to accept the way search engines work, and to use your new-found domain authority to help you gain an advantageous position.

Search engines don’t want to hurt you:

Those high-PR pages are there out of simplicity – engines see them as they are and give them a great deal of exposure. They don’t want to hurt your business, only to deliver the most relevant results to searchers. Beat out the high-PR properties that you own by playing a balancing act with your content – make them less relevant, and make your own website better in the process.

Don’t panic – it will change if you strategize:

What do many business owners do when confronted by an unusual search situation? Build horrible links to their own website, all in a futile effort to improve its placement. That’s not the way to help your site, and it’s certainly not the way to build a long-term online business.

Remember, SEO is a competition. Use your resources to change the value of each page to searchers and give yourself the best possible situation as a result. Don’t panic and build low-quality links out of fear that your website’s position will never change.

Article by Andrea Kalli

Take a stroll over to my Facebook Page and become part of my community. I invite you to become a fan and participate in the conversation.
Certified Internet and Social Marketing Assistant

Three Types of Marketers That Shouldn’t Invest in Social Media for Link Building and SEO

There’s little doubt that social media is a worthwhile avenue for building links, generating search exposure, and making a website more valuable. There’s even less doubt that it’s something many businesses could benefit from. What there is doubt about is its value when compared to other potential optimization methods – namely search engine optimization and paid advertising.

Those two traditional forms of marketing were once all there was online. Until the explosion in social media popularity around four years ago, the vast majority of advertisers got by with nothing other than paid and organic search. It certainly wasn’t dynamic, although it was effective. But as a tactic, is social media optimization really more valuable than its older alternatives?

Social media marketing is hugely powerful and it’s not something that businesses should avoid, but it isn’t something that everyone can benefit from. However, there are certain types of marketers who can’t succeed on social networking platforms. For such people, it’s best to stick with traditional SEO.

Marketers With No Time to Spare for Social Networking

There’s no doubt about it – social media is a marketing channel that requires a great deal of time and effort to be invested for results. It’s certainly profitable, but due to the two-way nature of messaging and other online publishing, businesses that simply don’t have time to invest in further promotional efforts might be best off looking at direct paid advertising instead.

Marketers Who Think Expensive is Best

Paradoxically, this can be a deal breaker for some businesses. The age-old time vs. money paradox is alive and well on the internet, as businesses with the capital for paid advertising tend to avoid any social outlets. If your business prefers to take an analytical approach to marketing, the dynamics on offer with social media may not be the best fit.

Marketers Who Care About Leads and Find No Value in Traffic

Hit the front page of Delicious and you’ll see thousands of visitors in a matter of minutes, but few of them will convert into leads. There’s a reason for Twitter’s popularity amongst publishers and media sellers – it benefits them directly by improving their page-view counts. If your business needs leads and not advertising eyeballs, social media isn’t going to be the ideal promotional model.

Article by Andrea Kalli

Take a stroll over to my Facebook Page and become part of my community. I invite you to become a fan and participate in the conversation.
Certified Internet and Social Marketing Assistant