Don’t waste that new budget on the same old, same old. It’s time to get creative; it’s time to get busy; it’s time to spend like a college freshman with an “emergencies only” credit card in hand for the first time. All joking aside, it really is time to move your online business forward and reap the rewards you’ve been hoping for and working toward.

Let me help you…

• Improve traffic to your site
• Build your brand identity
• Increase your online presence
• Take the load off your shoulders
• Grow your online business

Keyword Research Support

The most important task of all that you do to improve your website and build an online presence, keyword research is the most important, yet tends to be the most neglected. The keywords you use are how people find you, not to mention the search engines, of course.

Even if you began your online business with a well-researched, comprehensive list of quality keywords, you should upgrade them at least once a year, perhaps more often. The search terms people use to find you can easily change over time, meaning that your keywords may become obsolete or less effective. By refreshing your keyword list yearly, you will stay on top of the changes to the searches you need.

WordPress Websites Support

If you don’t have your site on WordPress, I have only one question for you. Why not? WordPress is the most popular hosting platform in the world for a reason. Actually, you should consider WordPress websites for a few reasons…

• WordPress is SEO-friendly, by structure and design it is especially Google-friendly.
• WordPress is easy to use, with intuitive dashboards and easy posting.
• WordPress has wonderful backup, with thousands of developers worldwide creating plugins and support programs.
• WordPress is easy to customize, making your site unique.
• WordPress is easy to maintain, so easy in fact, you can do it yourself once I show you how.
• WordPress can easily be your e-commerce platform. With both free and premium plugins and integration with popular shopping cart systems, you will be able to FINALLY monetize your website.

Building WordPress websites for online business, or moving an old site to WordPress, is what I do. I’m very good at it, because I am completely committed to helping you improve your online presence, enhance your identity, and build your brand.

The Social Network – an Internet Marketing staple

A major element in the current Internet Marketing campaign, social media marketing continues to hold an extremely strong position. Working side-by-side with your favorites, such as email and autoresponder campaigns, affiliate programs, and content distribution to content sharing sites, your social media marketing campaign should be welcomed into the fold with open arms.

Again, why are you not using the social network for marketing your business? Sites like Facebook, Twitter, LinkedIn, and YouTube are where the people are. Put simply, they put butts in the seats for you. They are a way to connect and engage with your audience like no other place online. If you’re not a part of the social network, you need to be – today.

Product Launch Support

What a great time of year to launch a new product. Optimism runs rampant at this time of year, with nearly everyone you meet believing good things are ahead. This positive energy makes the beginning of the year the perfect time to introduce your new product.

My product launch team and I will handle all the details and manage your product launch with diligence and efficiency. We’ll relieve the stress you feel from trying to do-it-all yourself, freeing you to handle the Big Stuff while we take care of the details.

Videos for Marketing

Those New Plans for the New Year will be much less effective without the use of video for marketing. Research shows that video is 66% more effective than text when promoting your products or services. If you’re not on the video bandwagon yet, you need to be. I have dedicated an entirely separate website to help you introduce video into your new marketing efforts with style AND to fit within your tight budget.

Videos and Audios for your Products

Let’s not forget that one of the best ways to expand your income and revenue is to take your fabulous knowledge and turn it into sell-able products. Digital downloads are very easy to set up for your business and are a great way to spread the brilliance that is YOU!

Go ahead; let your own optimism and positive energy take you to a New Place this New Year. Let me, Andrea Kalli, help you and guide you into a more prosperous and profitable New Year for you – and your online business.

Article by Andrea Kalli

Take a stroll over to my Facebook Page and become part of my community. I invite you to become a fan and participate in the conversation.
Certified Internet and Social Marketing Assistant

Bodacious Bonza Bottler Day is a What?

“Bonza Bottler Day is celebrated once a month when the number of the month coincides with the number of the day (Jan. 1, Feb. 2, March 3, etc.). When the number of the year also coincides with the number of the day and month (e.g., October 10, 2010), there is reason to have a bigger celebration (more food, more friends and more decorations). We call this a Bodacious Bonza Bottler Day. Bodacious means “extraordinary, impressively great in size, or enormous.” A baby born on a Bonza Bottler Day is known as a Bonza Bottler Baby which makes those birthday celebrations doubly special.”

Created by Elaine Fremont in 1985 when she realized there were no special occasions to celebrate during August of that year, Bonza Bottler Day has become a worldwide sensation since. Elaine decided to give herself a reason to have a party and some fun with this special day every month. Thus, we have the creation of Bonza Bottler Day, which was named in a contest by a student from Australia.

Heck, there’s even a mascot…  

Bodacious Bonza Bottler Day – a Unique Celebration at your Site

Not that most people need an excuse to have a party or celebration but, why not try something different and special this year? Caught between Halloween and Thanksgiving which everyone celebrates, you can use this unusual celebration to create some buzz and excitement for your blog or website. Try creating something unique and original and see what happens.

Why should you celebrate this day? Well, it is after all unique and, when translated from the otherwise foreign and almost incomprehensible Australian tongue, the exclamation, “Bonza!” means “super,” or “great,” or “fantastic,” while “Bottler” is Aussie slang for “something excellent.” So, why not offer a Super Something Excellent to the folks who visit your website this month, with a Bodacious Bonza Bottler Day Celebration Special Offer?

Use Bonza Bottler Day to Promote your Site

After all, the closer we get to 11/11/11, the more this term will be searched. This would be a great way to take advantage of the increased interest in both of the Bonza Bottler Days, to see if you can jump your site in the Google rankings. With original content and an original idea, as well as an original celebration, that should be no problem.

• Give away some cool Freebies as part of your monthly Bonza email campaign.
• Offer special Bonza discounts on your services.
• Give away a Bodacious Product.
• Take a poll to see who’s heard of Bonza Bottler Day.
• Ask for suggestions for the Celebration next month.
• Keep the Celebration going every month.
• Don’t forget the Bodacious Celebration once a year.

Have some Fun with Bodacious Bonza Bottler Day on 11/11/11

It’s always fun to have fun, and if you can improve your SEO and maybe spark some sales why not go ahead and give it a try? Be creative and enjoy yourself. Take some time from your busy schedule and spend it with friends and family. Celebrate Bodacious Bonza Bottler Day this month on your blog or website, and reward your visitors for celebrating as well, and just maybe you’ll have a reason to celebrate Bonza Bottler Day every month.

So, How Are You Celebrating Bodacious Bonza Bottler Day This Year?

What are you going to do to celebrate this special day? Have a little shin-dig of your own? It does happen to fall on a Friday (how convenient!).

Don’t Forget About Our Veterans

November 11th also happens to be Veteran’s Day here in the United States. I would like to take this opportunity to honor those that have served our country. Our love and gratitude are with you always.

Article by Andrea Kalli

Take a stroll over to my Facebook Page and become part of my community. I invite you to become a fan and participate in the conversation.
Certified Internet and Social Marketing Assistant

If there is one part of social media marketing that is particularly daunting, it is the product or service launch. Be it a company blog or a full-featured website, promoting something that is brand new is one of the most challenging tasks for any marketing team, particularly in an online world where a negative post, unwanted opinion, or snarky comment is just a click of a button away.

But that difficulty exists for a reason – it is a preventative measure that keeps quality high and results at the forefront of a marketer’s mind. These three “pre-marketing” tips can help you produce a social marketing asset that gains attention right from its early days, regardless of its audience. Apply one, two, or all three and you will see an instant boost in visibility and coverage following your launch.

1) Create content on third-party websites, blogs, and communities.

Who says the piggyback marketing approach is dead? In the days of old media, authors and major entertainers looked to authoritative newspapers and television outlets to promote their work. Today, the biggest players are major blogs and aggregator websites. Seek them out and offer to provide a free sample of your content – it could be the difference between major coverage and a slow launch.

2) Empower other social media users to work with you.

Social media, at its core, is a technological development that is powered by community. In order to truly succeed as a new social media marketer, it is important to empower individual users to work with you. Some marketers hold a competition, while others prefer to crowdsource their marketing efforts to a wider audience. Whichever you choose, ensure it offers involvement to a community.

3) Archive blog content before your official launch.

Any commercial web property should be accompanied by a blog, not just for its instant social media benefits, but for the incredible power it can generate for search marketers. Before you launch a new product, service, or community, build a blog that is packed with interesting content to make sure that your visitors stick around. A small archive of content can dramatically increase your reader loyalty.

If you’re looking for something to create an easy and beautiful sales page for your product launch, consider using a product launch theme, such as OptimizePress, with a WordPress site and product launch blog. Not sure how all this works? Just ask me.  And if you are serious about getting your product or service launch organized, and find yourself looking for guidance from a Product Launch Support Specialist, then let’s talk.

Article by Andrea Kalli

Take a stroll over to my Facebook Page and become part of my community. I invite you to become a fan and participate in the conversation.
Certified Internet and Social Marketing Assistant

However, digital publishing has a reputation problem. Thanks to the minimal barriers to entry and nominal costs of publishing work, there’s a distinct lack of real quality amongst the internet’s most popular titles. Marketers are especially guilty of pushing low quality content onto the internet, often paired with aggressive sales tactics and a buyer-beware attitude.

But that relative lack of quality is actually a blessing for quality e-book producers. With the bar set at a minimal height, the potential for a truly great e-book to gain attention is greater than ever. From career guides to unusual takes on business, the most effective e-books tend to succeed due to the distinct lack of quality that’s endemic to the industry.

Does an e-book have to generate income directly?

No, and for many marketers it shouldn’t. While most e-books are promoted via an aggressive sales letter and a series of Adwords advertisements, there’s no need for your content to use the templates or standards by which others promote their work.

Free gains attention. Free builds links.

Ask people to opt in and you’ll gain their email addresses, some of which will be fake and many of which will be of people unwilling to buy things from you. Ask people to buy your e-book and you’ll need to market it aggressively, each time losing a large portion of your potential readership.

BUT….Give it away for free and you’ll gain thousands of inbound links, each connected to a page that’s all about your idea. If your goal isn’t direct income generation or list building but direct link generation, then there’s no greater strategy than spreading a piece of information free of charge.

Now, I’m not saying all your ebooks have to be free, or that you don’t ever collect email addresses, but consider trying this strategy out for one of them. See how it goes.

Stir the pot.

Offer over-the-top information and people will talk. Be a bit controversial or provocative, if that’s how you typically write and it’s within your comfort level. Take a commonly known concept and discuss some counter thoughts about it. Not every concept is perfect, you know. Be the one that talks about the downside, the negatives, the stuff that’s looked over and tossed aside like it doesn’t really matter. And then possibly offer an alternative solution or idea. You don’t want to necessarily be tagged as a “negative Nancy”, m0re like the the person who talks about the bad along with the good. Create the no-holds-barred report. Show your passion about the topic.

My favorite idea is to create something that you haven’t been able to find online for yourself. If you’ve gone searching for an ebook or report about a particular topic, yet cannot find anything, this is an indicator that the market might be ripe for it. Especially if it’s on a mainstream topic. Could you be the first to offer what others are looking for? Someone has got to be first, right?  Or what if all that is out there is mediocre, at best. Be the one to offer the first valuable resource. Make 2011 your year to SHINE!

Bland e-books are everywhere. They’re given away for free on blogs, passed around on forums, and thrown at crowds by online marketers that simply don’t care. They’re ineffective and utterly boring, both for inspiring action and for generating links back to their authors’ websites.

For some ideas on what to write about in your ebook, check out Darren Rowse’s list of ideas for linkbait content. It may be a few years old, but it’s still very, very relevant and offers great tips.

In many ways, it’s best to treat your e-book as you would a linkbait article. Make it something that generates attention. If your goal is viral link generation, there’s no greater way to achieve it than to release something ground-breaking or a bit edgy, while at the same time offering immense value to your readers.

Article by Andrea Kalli

Take a stroll over to my Facebook Page and become part of my community. I invite you to become a fan and participate in the conversation.
Certified Internet and Social Marketing Assistant

The links on YouTube, you see, are no-follow. Their value as inbound links is debatable, with most search experts agreeing that they hold significantly less value than those from another website. But look more closely at YouTube’s structure and you’ll realize that it’s a valuable SEO resource, not for its direct value, but for the implicit value available when a video goes viral or becomes relatively popular.

You don’t have to be a video genius either. Create several How-To videos using screen capture software such as Camtasia or Jing on a few of the hot topics of the day, and you’ve got yourself a winner.

Hit the front page of Digg and you’ll end up with a few thousand views, a slew of profitless visitors, and a significant increase in your monthly bandwidth bill. Link to your website from a video and it’s entirely possible that you’ll gain a steady supply of trickle-down traffic. That is a worthwhile linking resource, and certainly one that any savvy website SEO assistant should be paying attention to.

The most obvious benefit of video sharing websites is their ability to create viral growth – massive and highly powerful link building efforts that just aren’t possible manually. But there’s a second key benefit to video sharing websites, one that isn’t apparent on YouTube. With DailyMotion and other leading websites, it’s possible to create do-follow links to your own website.

Some do-follow video sharing sites are:

• www.dailymotion.com
• http://blip.tv
• http://www.videojug.com/
• http://www.videobomb.com/

Tip: on some sites you’ll need to go the extra mile to make sure they are live links, such as putting your link in the description like this: <a href=”http://www.virtualassist.net/”>www.virtualassist.net</a><br>.

I had to do this in blip.tv.

Search Engine Land has a nice chart on these do-follow video sharing sites.

Combine that with a successful video (high-view videos often earn a high PageRank value) and you have a link resource that’s truly golden. The vast majority of video sharing websites offer little when it comes to link juice, but the few that do are worth tracking down and building into your strategy. A second, less obvious benefit, is the SEO value in YouTube’s new captions and subtitle features. Did you know that both Google and YouTube index videos for text that is contained with closed captions and subtitles? Read more about this in an extremely detailed and information packed article at ReelSEO.

Gaining an SEO boost from video content can be tough, but it’s always worth it in the end. Building a dedicated video strategy will no doubt take time – the myriad of websites out there each offer different benefits – but once completed, it offers you an inbound linking edge that only a few other SEOs have tapped into.

So while you definitely want to submit your videos to YouTube and include a link to your website at the beginning of the description because of the high traffic it can bring you and the valuable increase in visibility, you’ll also want to submit them to some do-follow video sharing sites as part of your link building strategies.

If you want to upload your videos to multiple video sharing sites all at once, be sure to check out Tubemogul.

If you think that this is just too much effort, you have to always remind yourself of this simple truth: You never know where you’re next big client is going to come from.

Article by Andrea Kalli

Take a stroll over to my Facebook Page and become part of my community. I invite you to become a fan and participate in the conversation.
Certified Internet and Social Marketing Assistant