Archive | Content Marketing RSS feed for this section
bigstock-smile-laugh-enjoy-isolated-31802510.jpg

Why Your Story Is Your Best Sales Tool

Branding has evolved from associating qualities with a business name to more “social” attributes. Often, your best brand is not the product itself, but the story that made it all possible. In an age of sites like Facebook and Twitter, your personal brand becomes even more important than product branding. Personal branding, and the story […]

Comments Off on Why Your Story Is Your Best Sales Tool Continue Reading →
bigstock-Best-Practice-Business-Conce-37939381.jpg

How to Optimize Your SlideShare Presentations to Drive Traffic and Generate Leads

Got SlideShare? There are still many businesses not using SlideShare to its full potential, but wonder why they are not getting the desired results. In this article, I’ll go over why it is critical for marketers to understand how to create visuals that stand out from the crowd, with various tips on optimizing SlideShare content […]

Comments Off on How to Optimize Your SlideShare Presentations to Drive Traffic and Generate Leads Continue Reading →
Blog-to-Presentation-Project-NorthStar.png

Nine Reasons Why Your Content Marketing Strategy Needs SlideShare Today

As visual content and social media become increasingly important to convey marketing messages, social channels like YouTube, Pinterest, and SlideShare are more relevant to content marketing than ever before. Even so, some businesses are still unfamiliar with SlideShare, a social channel for sharing presentations. Every month, SlideShare receives around 120 million page views and its […]

Comments Off on Nine Reasons Why Your Content Marketing Strategy Needs SlideShare Today Continue Reading →
roll

Why Repurposed Content is More Tempting than a Cinnabon

The Genius of Repurposing Your Prior Content Oh brilliant genius! Yeah … I’m talking to YOU. You are rockin’ your content. And I’m so proud of you. But let’s talk about getting more bang for your buck. As an Internet Marketing Virtual Assistant, I have been preaching content marketing for a long time now. I’m […]

Comments Off on Why Repurposed Content is More Tempting than a Cinnabon Continue Reading →
FreshContentBanner.png

Tips for Using Fresh Content to Help Your Bottom Line

Get Your Message Out There with Fresh Content When you have an online business and website to keep optimized, you’ll need an ongoing fresh supply of content.  But, rather than just uploading content for content’s sake, choose to add content that says something worth saying; content that draws readers in and makes them want to […]

Comments Off on Tips for Using Fresh Content to Help Your Bottom Line Continue Reading →
contentideas.jpg

Stumped for Business Content for March? Here are Some Content Ideas to Inspire You.

Need to Create Content? You know how it goes. You’re busy working on your business, yet you know that you need to produce content that keeps your website fresh and your content marketing campaign moving forward. You sit down to begin writing. And you draw a blank. Those ideas you had earlier have somehow left […]

Comments Off on Stumped for Business Content for March? Here are Some Content Ideas to Inspire You. Continue Reading →
seoassistant

How to Create SEO Friendly Articles

Is There an On-Page SEO Formula to Follow? Many people ask if there is a formula to follow to create SEO-friendly articles. The answer is an unqualified – sort of yes, sort of no. Back in the day, like two years ago (before Panda and Penguin), creating SEO-friendly content was relatively easy for anyone who […]

Comments Off on How to Create SEO Friendly Articles Continue Reading →
Green-Leaf-Earth.png

How to Grow and Nurture Evergreen Content

How would you like to post a single article to your website that continues to generate interest – and traffic – for years rather than days or weeks? Content that creates this type of interest is called “evergreen content” and, while it is valuable to your readers and a nice boost for your ego, it […]

Comments Off on How to Grow and Nurture Evergreen Content Continue Reading →