However, the question must be asked, “What are social videos and why are they so popular?” Well, stated simply, using social videos is the attempt to attract attention to your product or service organically. That is to say, free.

Social Video Marketing

By generating interest, along with “shares” of your video over the social network, you can create interest in your business, product, or service without incurring the usual advertising costs. Plus, your social video marketing efforts are directed to a highly targeted, motivated audience of people who enjoy sharing new and different information with their friends. What more could an advertiser ask for?

Social Videos and an Emotional Response

But why call them “social” videos? Because in this case, your videos are directed specifically at the social network, including Facebook, Twitter, LinkedIn, YouTube and others; the places where your viewers are most likely to share, and where “going viral” is most possible.

Video is by far the most effective medium for generating an emotional response from your audience, the very response you seek in advertising. The social network is the most effective medium for sharing emotional responses. By blending the two, social videos and the social network, you give yourself the greatest chance of reaching a vast, yet targeted audience.

Video is inherently social

 The social network enhances this because of the compulsion of its users to share the things which generate an emotional response in them. They will:

• Share Emotions – The things which appeal to them most powerfully are the things they will share.
• Share Identity – The things with which they identify, and which help to identify them, are the things they will share.
• Share Self Expression – The things which help them to express emotions they cannot express themselves are the things they will share.
• Share Information – Information which they find valuable are the things they will share.
• Share Reciprocity – When sharing, they will expect others to share back to them.

Sharing Social Videos

• Users are more engaged with friend-endorsed content; and people heavily share videos they find interesting with friends.
• Video engagement drives purchase intent. People who watch a video are more likely to purchase what is being offered than something without any video.
• Word-of-mouth: Over 81% of users search internet word-of-mouth when making purchasing decisions; and video reviews are becoming more prevalent in being found in search engine results, along with ease-of-sharing.
• Growing views: The Internet measurement firm Visible Measures reported social video ad campaigns generated more than 2.7 billion views in 2010, up from 820 million in 2009.
• Increased investment: “YouTube has a sponsored videos marketing that’s doing hundreds of millions of dollars in revenue,” says Dan (Greenberg of Sharethrough). “We now have agencies that work in our space that are created specifically for branded content; i.e., they simply create the content, and not to do the media buying or distribution technology. If you count the creative agencies and ad agencies and publishers who are dedicated to this space, I’d say it’s already a billion-dollar market and growing.”

(Source: The Rise of Social Video Advertising & Why You Should Care http://www.reelseo.com/social-video-advertising/#ixzz1gYJaaF4J ©2008-2011 ReelSEO.com Online Video Guide)

Social Videos and Branding

Once your video has been shared by a growing audience, you will begin to gain an identity, a brand. You will begin to become known as “That guy who…,” or “The company that…,” or “The woman who did…,” the thing that everyone is sharing, and talking about. You definitely want to be that guy, that company, or that woman – and social videos will help you accomplish this.

Use social videos consistently – and consistently include your identity, your brand, in every piece of content you produce, whether video, audio, imagery, or text. The payoff here is that soon it will be your brand which is being shared, not just your content. That is the Holy Grail of marketing and advertising. Wouldn’t you like to become the next “Kleenex,” which is the word everyone uses for facial tissue, despite the actual brand they’re using? Sure you would.

To accomplish this you must:

• Create Content, not advertisements.
• Generate Views, not impressions.
• Seek Shares, not clicks-throughs.

Change your thinking from the traditional advertising model, and the rest will take care of itself.

Your goal with social videos

Your goal with the use of social videos is to get consumers to embrace your video content as part of their social lives, and to share it with others on the social network. By understanding the need to share whatever content they find important, you can exploit this need to your advantage in your next social video marketing campaign. After all, if all of those social networkers out there are going to share information anyway, why shouldn’t it be yours?

Article by Andrea Kalli

Take a stroll over to my Facebook Page and become part of my community. I invite you to become a fan and participate in the conversation.
Certified Internet and Social Marketing Assistant

Don’t waste that new budget on the same old, same old. It’s time to get creative; it’s time to get busy; it’s time to spend like a college freshman with an “emergencies only” credit card in hand for the first time. All joking aside, it really is time to move your online business forward and reap the rewards you’ve been hoping for and working toward.

Let me help you…

• Improve traffic to your site
• Build your brand identity
• Increase your online presence
• Take the load off your shoulders
• Grow your online business

Keyword Research Support

The most important task of all that you do to improve your website and build an online presence, keyword research is the most important, yet tends to be the most neglected. The keywords you use are how people find you, not to mention the search engines, of course.

Even if you began your online business with a well-researched, comprehensive list of quality keywords, you should upgrade them at least once a year, perhaps more often. The search terms people use to find you can easily change over time, meaning that your keywords may become obsolete or less effective. By refreshing your keyword list yearly, you will stay on top of the changes to the searches you need.

WordPress Websites Support

If you don’t have your site on WordPress, I have only one question for you. Why not? WordPress is the most popular hosting platform in the world for a reason. Actually, you should consider WordPress websites for a few reasons…

• WordPress is SEO-friendly, by structure and design it is especially Google-friendly.
• WordPress is easy to use, with intuitive dashboards and easy posting.
• WordPress has wonderful backup, with thousands of developers worldwide creating plugins and support programs.
• WordPress is easy to customize, making your site unique.
• WordPress is easy to maintain, so easy in fact, you can do it yourself once I show you how.
• WordPress can easily be your e-commerce platform. With both free and premium plugins and integration with popular shopping cart systems, you will be able to FINALLY monetize your website.

Building WordPress websites for online business, or moving an old site to WordPress, is what I do. I’m very good at it, because I am completely committed to helping you improve your online presence, enhance your identity, and build your brand.

The Social Network – an Internet Marketing staple

A major element in the current Internet Marketing campaign, social media marketing continues to hold an extremely strong position. Working side-by-side with your favorites, such as email and autoresponder campaigns, affiliate programs, and content distribution to content sharing sites, your social media marketing campaign should be welcomed into the fold with open arms.

Again, why are you not using the social network for marketing your business? Sites like Facebook, Twitter, LinkedIn, and YouTube are where the people are. Put simply, they put butts in the seats for you. They are a way to connect and engage with your audience like no other place online. If you’re not a part of the social network, you need to be – today.

Product Launch Support

What a great time of year to launch a new product. Optimism runs rampant at this time of year, with nearly everyone you meet believing good things are ahead. This positive energy makes the beginning of the year the perfect time to introduce your new product.

My product launch team and I will handle all the details and manage your product launch with diligence and efficiency. We’ll relieve the stress you feel from trying to do-it-all yourself, freeing you to handle the Big Stuff while we take care of the details.

Videos for Marketing

Those New Plans for the New Year will be much less effective without the use of video for marketing. Research shows that video is 66% more effective than text when promoting your products or services. If you’re not on the video bandwagon yet, you need to be. I have dedicated an entirely separate website to help you introduce video into your new marketing efforts with style AND to fit within your tight budget.

Videos and Audios for your Products

Let’s not forget that one of the best ways to expand your income and revenue is to take your fabulous knowledge and turn it into sell-able products. Digital downloads are very easy to set up for your business and are a great way to spread the brilliance that is YOU!

Go ahead; let your own optimism and positive energy take you to a New Place this New Year. Let me, Andrea Kalli, help you and guide you into a more prosperous and profitable New Year for you – and your online business.

Article by Andrea Kalli

Take a stroll over to my Facebook Page and become part of my community. I invite you to become a fan and participate in the conversation.
Certified Internet and Social Marketing Assistant

When you do something for someone, and they are brimming with appreciation and excitement, it just warms the heart to hear about it. I recently received a glowing testimonial from Diana Ennen of Virtual Word Publishing about the new marketing videos I did for her. One things she mentions worth pointing out is that she has received more comments and interaction from her readers just by having these videos on her website. That’s important and great to hear!

Here is what Diana had to say about the marketing videos:

It’s been a long time that I’ve been this excited about a new marketing tool, but this one really seems to have it all.  As many of you know, I specialize in PR and marketing and article marketing is a big part of that. The magic of being able to combine two powerful marketing strategies together (article marketing & videos) is just what is needed to really jumpstart a PR campaign.  So many businesses I work with know they need to do an article marketing campaign and also know they need to do videos.  However, they just don’t know how to proceed. Fortunately, Andrea’s new program does it all by combining the articles your write with a video you can easily create.

It was so easy to do too.  All I had to do was follow the step-by-step guidelines, pick out the music, background, etc., and it was done. Plus, you have so many options to choose from depending on your needs and budget.  That just works! Best yet, I have probably gotten more comments on those articles than many of the marketing I have done recently.  What I’m most excited about is now I can finally start on my YouTube channel that I’ve been wanting to do for years.  (Last year I got a video camera and that’s as close as I came to my goal.)   I truly believe it helps to show my professionalism and that I know what I’m doing.  Andrea also did a video of my business with video footage of me.  Now I know nothing about doing videos, except to get in front of the camera and hit record.  (And hope you do that right.)  Even as inexperienced as I was the result was fabulous.  And once again, I have people coming to me telling me how impressed they are.  That’s the basis to building your business.

I would truly recommend these services and hope you do so on a regular basis (and soon.)  I see video articles being as popular as podcasts soon.  It would be great to be ahead of the curve and out there already. –   Diana Ennen, President, Virtual Word Publishing, www.virtualwordpublishing.com specializing in PR and Marketing as well as author of 6 books.

Congrats, Diana! You stepped out of your comfort zone (by videotaping yourself) and grabbed this opportunity to give your own online marketing the freshness it needed to make people sit up and take notice. Yay to You!

Come on over to my website that is dedicated to creating marketing videos for businesses on a budget at Amazing Sales Videos. Can’t wait to help you rev up your own video marketing campaign efforts in 2012 and beyond!

Article by Andrea Kalli

Take a stroll over to my Facebook Page and become part of my community. I invite you to become a fan and participate in the conversation.
Certified Internet and Social Marketing Assistant

Sales Videos and Marketing by Video Have Just Become Amazingly Affordable and Super Easy for Your Web Marketing Campaign

Andrea Kalli of Amazing Sales Videos has decided the time is right to offer a much needed service which is sorely lacking; affordable yet customizable video production for the online marketer and entrepreneur using her unique video template system. With currently over 50 template designs to choose from and 20 more in the design queue, you won’t have any trouble finding something ideal for your project.

There are designs for product launches, company introductions,
event marketing, and much more.
And with prices starting at just $37 there is a video template design
to fit even the trimmest of budgets.

What started in June of this year as a simple idea to offer “a few” business sales video templates that would fit both men and women business owners, turned into a full-blown obsession by the time mid-September rolled around. Caught up in the excitement of building a large variety of design features to offer the everyday business, there has been no end in sight for fabulous ideas. I would be over-the-top excited (and a tad teary-eyed with deep appreciation) if you shared this with your social network of friends and connections using the share buttons on the left. You never know who you know that has been holding back on getting into videos to grow their business.

 “The core concept is simple. Even the most camera-shy person can have a beautiful and powerful sales and marketing video for their business, without busting their budget.” ~Andrea Kalli

 

Using affordable video templates to create customized sales and marketing videos, as well as pre-recorded background music and simple yet effective text insertion, AmazingSalesVideos.com offers cost-effective video production services to the online marketer. Whether creating video promotional material or video product, the customized video for marketing production is unique, professional, and effective.

With free access to provided libraries of images, soundtracks, custom designed backgrounds, and video footage, and extras such as voiceovers and green screen technology, this service offers all the elements needed to create a professional marketing video for any business.

The video templates used by AmazingSalesVideos.com offer more than the typical online photo slideshow service. Because videos for marketing should contain captions and plenty of text as well as images, these templates blend these two elements perfectly to produce a compelling sales and marketing video. Interesting motion elements and stunning graphics provide a professional looking video that will enhance any business message.

With a simplified customization process the client will simply fill out a form to generate content for their video. This will take the usual technology struggles out of the process completely. By providing their custom elements in the form of text, images, and/or short video footage, the client receives professional-looking videos for marketing tailored to their needs.

“My goal is to offer high-style options at the lowest price possible for the budget-minded, making video marketing affordable and available to every business.” ~Andrea Kalli

All videos from AmazingSalesVideos.com will be produced with an embed code for the clients website that will include social share buttons and your provided opt-in form to quickly build an email list. This also provides the social element necessary in today’s marketing.

AmazingSalesVideos.com also offers an Article-To-Video service, turning text content into a marketing video. This product allows clients to re-purpose previous content and reach a broader audience that prefers to consume information on sites such as YouTube. There is also an Affiliate Program for those that wish to make some money, providing an additional revenue source.

Just in time for the season, Christmas Business Greeting videos are also available to help put website visitors in the holiday spirit and deliver a “Message of the Season.”

For those who believe it is time to freshen their online presence, and who are tired of feeling as if everyone else is producing sales videos for marketing while they are not, AmazingSalesVideos.com is the perfect choice to launch a video marketing campaign with ease.

A Few Client Experiences:

~Product Launch Marketing Video for a Client-

I was blessed enough to have Andrea create a marketing video for an upcoming workshop, and all I can say is WOW. The video is incredible, powerful, and impactful. She worked with myself and my team, to find the right images and words, and then to customize the video to be impactful for our target audience and bring across a visual representation of our event.  Andrea responded immediately to our questions, she made the adjustments we requested in amazing turn-around time (many times within a couple of hours).  Andrea will definitely be our go to girl for all of our future video needs.  Thank you Andrea!!!!! ~Patty Benton

~Marketing by Video: Article-to-Video Service – Emphasis level-

That is absolutely AMAZING!!  Wow.  I can’t believe how cool that all came together.  I absolutely love it.  It’s like taking the articles into a whole new dimension. ~Diana Ennen

~Company Introduction Marketing Video for a Client-

Who knew designing a marketing video could be so painless? Andrea Kalli did! Her unique system for mixing-and-matching the video elements allows for the ultimate customization each step along the way– choose a template, select your music, swap a background, add your content – it’s as easy as 1-2-3. I’d always shied away from working with video or recommending this to a client but that’s a thing of the past. I’m totally thrilled with the results and experience Andrea provided. Amazing Sales Videos will be on the top of my list when someone asks about business videos on a budget. ~Ruth Martin

~Company Introduction Video-

Andrea’s video product is great. She is also highly responsive to the client. When we submitted our materials to develop the video, her turnaround time was amazingly fast and she also delivered a quality product. Not only was the product great, but her support was awesome! I would recommend her in a second to another business. ~Michelle Wong

~Company Introduction Video-

Andrea Kalli is a Virtual Assistant colleague who I met when first starting my business in early 2006. She has been an extraordinary asset, not only to me but to the IVAA organization as a whole, by often times offering free or low cost trainings. And I recently became one of the lucky few by being given the opportunity of having an amazing business video created to spec. Andrea’s scope of expertise was extremely helpful throughout the building process for this novice, walking me through step by step, while making the video creation fun and a breeze. And her library selection of audio and video clip templates is fabulous, giving you the boost you need for a successful production right off the bat! I highly recommend teaming up with Andrea for all your marketing needs! ~Gretchen Walden

~Introduction of Services

I worked with Andrea Kalli  and Amazing Sales Videos to create a marketing video for my business and was thrilled with the high level of assistance, step-by-step support, and the quality of the finished video. I had been interested in creating a video for my website, but was turned off by the masculine sales-y feel of marketing videos. I needed something unique that could be tailored to my business helping children and families. Andrea had just the solution, the best part is I had options to choose from that matched my unique brand. I loved how easy the process was too. Andrea made it simple (especially for some as technology challenged as myself). I’ve worked with Andrea on several projects and each time she provides quality professional results. I enthusiastically give her the “Creativity Queen 5 Crown” seal of approval and recommend Amazing Sales Videos for anyone looking to create a professional marketing sales video. Thank you Andrea for delivering extraordinary results! ~Laura Dessauer

Article by Andrea Kalli

Take a stroll over to my Facebook Page and become part of my community. I invite you to become a fan and participate in the conversation.
Certified Internet and Social Marketing Assistant

The following table compares general information for a number of popular video hosting services.

NOTE: Comparison chart was created based on available information and features are subject to change.

Article by Andrea Kalli

Take a stroll over to my Facebook Page and become part of my community. I invite you to become a fan and participate in the conversation.
Certified Internet and Social Marketing Assistant