Andrea Kalli | Andrea Kalli Virtual Assistant for Internet and Social Media Marketing

Name: Andrea

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Google Plus – OMG Another Social Network Heard From?

February 6th, 2012

Whadda’ ya’ mean I gotta’ jump on Google+?

Not another social network heard from. Please, please don’t make me!

Goggle Plus will boost your SEO

As much as we may hate to admit it; as much as we may hate to add to the list of things we need to do to improve SEO; it’s time to accept the fact that, for good or ill, Google+ plus is here, and is already having an effect on search results. Did you expect less from Google?

Whether you like the way Google is using Google+ or not, you have to take into account the fact that there is a strong link between the new social network and the older search engine giant. All over the net today there are opinions on how and why Google is doing this but, what really matters, is whether or not you can, and are, taking advantage of what is a new opportunity to gain exposure and improve your ranking in the search results.

Just the facts ma’am

As late as December of 2011 it was estimated that Google Plus had about 40 million users. One month later, January 2012, it is estimated that Google+ is over 60 million and rising quickly. Can 100 million users be far behind? As a matter of fact, by the time you read this post they might have already hit that milestone! While these numbers pale compared to the estimated 800 million Facebook users, it is the inherent link between Google’s search engine and Google+ which has many online marketers excited.

You see, suddenly, with the advent of Google’s own social network, the search engine giant has begun to attach more relevancy to social content. No surprise there, right? What is surprising to some though is just how quickly Google+ content has begun to jump to the top of the search results.

How has this happened? Not surprisingly Google, understanding its own search patterns, has created in Google+ a very search-friendly environment. We’ll delve into the more technical aspects of this at a later time but, suffice to say, if your business has not created a Google+ profile yet, it’s time to do so…NOW.

John Haydon wrote an article about the main difference between Google Plus Pages .vs Google Plus Profiles, where he mentions the similarities of Google Plus Pages and Profiles to Facebook Pages and Profiles, “Pages are for businesses, brands, orgs and public figures; Profiles are for people.“, and he talks about some of the feature differences as well.

I found some really great resources, one of which is my favorite SEO website, SEOmoz. They recently created a very informative and timely video about Google+ and SEO. I’m including a link to it below for your convenience.

Ten great tips and techniques for using your Google+

Google Plus Tip #1 – Want more followers on Google+? Take time to complete your profile and make sure it includes plenty of information for interested people to find you.
Google Plus Tip #2 – Follow people of influence in your niche on Google+. You will appear in their followers lists and may show up as a recommendation to follow from Google+.
Google Plus Tip #3 – Have you told your email and newsletter subscribers that you’re on Google+? Let them know, so you can connect a bit more closely.
Google Plus Tip #4 – Want your subscribers to find you on Google+? Invite them to a Hangout with the promise of sharing some great information.
Google Plus Tip #5 – Did you know that according to Google, +1’s not only influence the search results of those following you, but they can influence general results as well?
Google Plus Tip #6 – Just like buying links is a bad idea, avoid buying +1’s from places like Fiverr.
Google Plus Tip #7 – Did you know that you can only add people to the Circles on your business page, but they have to add you to theirs first?
Google Plus Tip #8 – You can format your Google+ updates by using the following: * on each side of a word creates bolded text; _ on either side creates italicized text; and – on either side create strike-through text.
Google Plus Tip #9 – Share your latest YouTube video by creating a Google+ Hangout to start a discussion.
Google Plus Tip #10 – How to tag someone in your Google+ post that you have in your Google+ circles : all you have to do is type the plus symbol (+) and then start typing the name of the person. Immediately, an autofill box will show with a list of possible names you might be looking for.

I’ll be bringing you more Google+ Tips in the next article.

In addition to the great links within this article I’ve also gathered some of the latest news for you, if you want to dive into more details:

Until next time!

Andrea

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Social Videos and Social Video Marketing

January 17th, 2012

Using the social network to generate interest in your product or service has become nearly universal today. Sites like Facebook, Twitter, and LinkedIn have responded to this with enhanced business pages and feeds. YouTube as well has embraced the business model for social networking. As a result of this newfound love for promoting your business on the social network, social videos have become the hot new tool for doing so.

However, the question must be asked, “What are social videos and why are they so popular?” Well, stated simply, using social videos is the attempt to attract attention to your product or service organically. That is to say, free.

Social Video Marketing

By generating interest, along with “shares” of your video over the social network, you can create interest in your business, product, or service without incurring the usual advertising costs. Plus, your social video marketing efforts are directed to a highly targeted, motivated audience of people who enjoy sharing new and different information with their friends. What more could an advertiser ask for?

Social Videos and an Emotional Response

But why call them “social” videos? Because in this case, your videos are directed specifically at the social network, including Facebook, Twitter, LinkedIn, YouTube and others; the places where your viewers are most likely to share, and where “going viral” is most possible.

Video is by far the most effective medium for generating an emotional response from your audience, the very response you seek in advertising. The social network is the most effective medium for sharing emotional responses. By blending the two, social videos and the social network, you give yourself the greatest chance of reaching a vast, yet targeted audience.

Video is inherently social

The social network enhances this because of the compulsion of its users to share the things which generate an emotional response in them. They will:

Share Emotions – The things which appeal to them most powerfully are the things they will share.
Share Identity – The things with which they identify, and which help to identify them, are the things they will share.
Share Self Expression – The things which help them to express emotions they cannot express themselves are the things they will share.
Share Information – Information which they find valuable are the things they will share.
Share Reciprocity – When sharing, they will expect others to share back to them.

Sharing Social Videos

Users are more engaged with friend-endorsed content; and people heavily share videos they find interesting with friends.
Video engagement drives purchase intent. People who watch a video are more likely to purchase what is being offered than something without any video.
Word-of-mouth: Over 81% of users search internet word-of-mouth when making purchasing decisions; and video reviews are becoming more prevalent in being found in search engine results, along with ease-of-sharing.
Growing views: The Internet measurement firm Visible Measures reported social video ad campaigns generated more than 2.7 billion views in 2010, up from 820 million in 2009.
Increased investment: “YouTube has a sponsored videos marketing that’s doing hundreds of millions of dollars in revenue,” says Dan (Greenberg of Sharethrough). “We now have agencies that work in our space that are created specifically for branded content; i.e., they simply create the content, and not to do the media buying or distribution technology. If you count the creative agencies and ad agencies and publishers who are dedicated to this space, I’d say it’s already a billion-dollar market and growing.”

Social Videos and Branding

Once your video has been shared by a growing audience, you will begin to gain an identity, a brand. You will begin to become known as “That guy who…,” or “The company that…,” or “The woman who did…,” the thing that everyone is sharing, and talking about. You definitely want to be that guy, that company, or that woman – and social videos will help you accomplish this.

Use social videos consistently – and consistently include your identity, your brand, in every piece of content you produce, whether video, audio, imagery, or text. The payoff here is that soon it will be your brand which is being shared, not just your content. That is the Holy Grail of marketing and advertising. Wouldn’t you like to become the next “Kleenex,” which is the word everyone uses for facial tissue, despite the actual brand they’re using? Sure you would.

To accomplish this you must:

Create Content, not advertisements.
Generate Views, not impressions.
Seek Shares, not clicks-throughs.

Change your thinking from the traditional advertising model, and the rest will take care of itself.

Your goal with social videos

Your goal with the use of social videos is to get consumers to embrace your video content as part of their social lives, and to share it with others on the social network. By understanding the need to share whatever content they find important, you can exploit this need to your advantage in your next social video marketing campaign. After all, if all of those social networkers out there are going to share information anyway, why shouldn’t it be yours?

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Online Business Plans for the New Year – Let’s Get This Party Started!

January 2nd, 2012

It’s a New Year, with New Plans, and a New Budget to promote your business. I’d love to help you spend it – wisely.

Don’t waste that new budget on the same old, same old. It’s time to get creative; it’s time to get busy; it’s time to spend like a college freshman with an “emergencies only” credit card in hand for the first time. All joking aside, it really is time to move your online business forward and reap the rewards you’ve been hoping for and working toward.

Let me help you…

Improve traffic to your site
Build your brand identity
Increase your online presence
Take the load off your shoulders
Grow your online business

Keyword Research Support

The most important task of all that you do to improve your website and build an online presence, keyword research is the most important, yet tends to be the most neglected. The keywords you use are how people find you, not to mention the search engines, of course.

Even if you began your online business with a well-researched, comprehensive list of quality keywords, you should upgrade them at least once a year, perhaps more often. The search terms people use to find you can easily change over time, meaning that your keywords may become obsolete or less effective. By refreshing your keyword list yearly, you will stay on top of the changes to the searches you need.

WordPress Websites Support

If you don’t have your site on WordPress, I have only one question for you. Why not? WordPress is the most popular hosting platform in the world for a reason. Actually, you should consider WordPress websites for a few reasons…

WordPress is SEO-friendly, by structure and design it is especially Google-friendly.
WordPress is easy to use, with intuitive dashboards and easy posting.
WordPress has wonderful backup, with thousands of developers worldwide creating plugins and support programs.
WordPress is easy to customize, making your site unique.
WordPress is easy to maintain, so easy in fact, you can do it yourself once I show you how.
WordPress can easily be your e-commerce platform. With both free and premium plugins and integration with popular shopping cart systems, you will be able to FINALLY monetize your website.

Building WordPress websites for online business, or moving an old site to WordPress, is what I do. I’m very good at it, because I am completely committed to helping you improve your online presence, enhance your identity, and build your brand.

The Social Network – an Internet Marketing staple

A major element in the current Internet Marketing campaign, social media marketing continues to hold an extremely strong position. Working side-by-side with your favorites, such as email and autoresponder campaigns, affiliate programs, and content distribution to content sharing sites, your social media marketing campaign should be welcomed into the fold with open arms.

Again, why are you not using the social network for marketing your business? Sites like Facebook, Twitter, LinkedIn, and YouTube are where the people are. Put simply, they put butts in the seats for you. They are a way to connect and engage with your audience like no other place online. If you’re not a part of the social network, you need to be – today.

Product Launch Support

What a great time of year to launch a new product. Optimism runs rampant at this time of year, with nearly everyone you meet believing good things are ahead. This positive energy makes the beginning of the year the perfect time to introduce your new product.

My product launch team and I will handle all the details and manage your product launch with diligence and efficiency. We’ll relieve the stress you feel from trying to do-it-all yourself, freeing you to handle the Big Stuff while we take care of the details.

Videos for Marketing

Those New Plans for the New Year will be much less effective without the use of video for marketing. Research shows that video is 66% more effective than text when promoting your products or services. If you’re not on the video bandwagon yet, you need to be. I have dedicated an entirely separate website to help you introduce video into your new marketing efforts with style AND to fit within your tight budget.

Videos and Audios for your Products

Let’s not forget that one of the best ways to expand your income and revenue is to take your fabulous knowledge and turn it into sell-able products. Digital downloads are very easy to set up for your business and are a great way to spread the brilliance that is YOU!

Go ahead; let your own optimism and positive energy take you to a New Place this New Year. Let me, Andrea Kalli, help you and guide you into a more prosperous and profitable New Year for you – and your online business.

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The Value of Creating Additional Quality Content on Your Website

December 27th, 2011

The Value of Creating Additional Quality Content on Your Website

While you may think that it is best to keep your website content concise and focused on your product and service offerings, there are a number of reasons why you should develop and publish additional content. By publishing additional high-quality content on your website, you have a better chance of engaging your visitors. Not only will they stay on your site for longer periods of time but also be more likely to find something to share on their own online assets. Ultimately, that provides you with a user-generated link building campaign.

The advantages of encouraging the development of an informal user-generated link building campaign through the availability of additional content is limitless but the most significant benefits include:

1) Minimize Link Building Work

By providing more relevant and engaging content for visitors to share, you need not work so hard at your own link building campaign. You can expect inbound links to come at a steady pace as you publish more articles and gain more visitors.

2) Gain Personal Endorsements

When your visitors share your content to others, you essentially gain personal endorsements. If you promote your own site, products, or services through a personal link building campaign and other tactics, you have to first overcome the additional task of gaining your audience’s trust. When your own visitors share your content, it can be assumed that their audiences already trust them and are, therefore, more likely to listen.

3) Access More Online Networks and Communities

By publishing tons of engaging content that your visitors can share, you have more opportunities to be promoted in and gain inbound links from sites, blogs, social networks, and various online communities that you otherwise won’t have access to. It will also allow you to limit the number of online accounts you have to maintain just to generate inbound links yourself.

Developing a content network within your site is not just for the purpose of demonstrating your expertise within your niche. Looking at the bigger picture, it provides assets for a powerful link building campaign that will lead to effortless web traffic generation. Furthermore, the amount of content as well as the number of web pages, backlinks, and visitors you gain because of the additional content on your site will ultimately enhance your SEO campaign and, consequently, lead to even more targeted traffic.

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Submitting to Niche Article Sites for Content Marketing and Link Building

December 12th, 2011

Submitting to Niche Article Sites for Content Marketing and Link Building

Ten years ago, the web’s biggest properties were distinctly general content that was geared towards covering everything in minor detail. Today, the most successful properties online are specific and decidedly niche, geared towards the enthusiast as opposed to the low-interest general reader.

It’s a development that mirrors the revolution in offline media. Newspapers were once sales leaders, moving millions of copies daily. Then things went niche. Just as magazines and specialty publications demand the highest print advertising rates, it’s niche websites and article directories that offer the most relevant, valuable, and effective web traffic.

They also offer valuable links, particularly for marketers with expert knowledge in their field. One article can grow significantly more valuable when published to a niche website with an audience that’s enthusiastic and a bevy of online publishers likely to view it.

To get more links, traffic, and results from your syndicated niche content follow these tips:

Don’t just aim for links – aim for sales.

Submitting content to a niche article website doesn’t just offer the chance to gain a relevant link, it gives you the chance to market directly to thousands of potential customers. Treat your articles as you would a soft sales pitch, offering useful information to readers alongside a subtle insinuation that you can help them.

Craft articles that will attract two-tier links.

Two-tier linking is a difficult process – it involves crafting an article that attracts hundreds of links, and using its outbound link as a tool for transferring link juice. By writing something that attracts attention – be it controversy, praise, or simply discussion – you’ll likely gain hundreds of inbound links to your article. Add one outbound link and the PageRank will transfer to your own website, giving you two highly-ranked online properties to market through.

Offer a new take on a timeless niche.

There’s no trick to fitness – it involves eating well and exercising. Yet the fitness industry manages to create and market hundreds of new products yearly, earning millions of dollars in commissions and revenues.

Getting sales is about doing just that – offering a new solution for an age-old problem. Write articles that look at an existing problem – one that’s plagued almost everyone in your niche – without using the same old talking points. Offer a new solution and you’ll gain inbound links and direct sales.

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Featured Testimonial: One Client’s Excitement About Her Marketing Videos

December 7th, 2011

Marketing by Video Increases Her Customer Interaction

When you do something for someone, and they are brimming with appreciation and excitement, it just warms the heart to hear about it. I recently received a glowing testimonial from Diana Ennen of Virtual Word Publishing about the new marketing videos I did for her. One things she mentions worth pointing out is that she has received more comments and interaction from her readers just by having these videos on her website. That’s important and great to hear!

Here is what Diana had to say about the marketing videos:

It’s been a long time that I’ve been this excited about a new marketing tool, but this one really seems to have it all. As many of you know, I specialize in PR and marketing and article marketing is a big part of that. The magic of being able to combine two powerful marketing strategies together (article marketing & videos) is just what is needed to really jumpstart a PR campaign. So many businesses I work with know they need to do an article marketing campaign and also know they need to do videos. However, they just don’t know how to proceed. Fortunately, Andrea’s new program does it all by combining the articles your write with a video you can easily create.

It was so easy to do too. All I had to do was follow the step-by-step guidelines, pick out the music, background, etc., and it was done. Plus, you have so many options to choose from depending on your needs and budget. That just works! Best yet, I have probably gotten more comments on those articles than many of the marketing I have done recently. What I’m most excited about is now I can finally start on my YouTube channel that I’ve been wanting to do for years. (Last year I got a video camera and that’s as close as I came to my goal.) I truly believe it helps to show my professionalism and that I know what I’m doing. Andrea also did a video of my business with video footage of me. Now I know nothing about doing videos, except to get in front of the camera and hit record. (And hope you do that right.) Even as inexperienced as I was the result was fabulous. And once again, I have people coming to me telling me how impressed they are. That’s the basis to building your business.

I would truly recommend these services and hope you do so on a regular basis (and soon.) I see video articles being as popular as podcasts soon. It would be great to be ahead of the curve and out there already. – Diana Ennen, President, Virtual Word Publishing, www.virtualwordpublishing.com specializing in PR and Marketing as well as author of 6 books.

Congrats, Diana! You stepped out of your comfort zone (by videotaping yourself) and grabbed this opportunity to give your own online marketing the freshness it needed to make people sit up and take notice. Yay to You!

Come on over to my website that is dedicated to creating marketing videos for businesses on a budget at Amazing Sales Videos. Can’t wait to help you rev up your own video marketing campaign efforts in 2012 and beyond!

emaillsample2 600x112 Featured Testimonial: One Clients Excitement About Her Marketing Videos

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Online Sales and Marketing Videos Have Just Become Amazingly Affordable

November 30th, 2011

PRESS RELEASE: Denver, Colorado – November, 30 2011 – AmazingSalesVideos.com is a brand new website and videos for marketing service from Andrea Kalli, a well-known and highly respected Virtual Assistant.

Sales Videos and Marketing by Video Have Just Become Amazingly Affordable and Super Easy for Your Web Marketing Campaign

Andrea Kalli of Amazing Sales Videos has decided the time is right to offer a much needed service which is sorely lacking; affordable yet customizable video production for the online marketer and entrepreneur using her unique video template system. With currently over 50 template designs to choose from and 20 more in the design queue, you won’t have any trouble finding something ideal for your project.

There are designs for product launches, company introductions,
event marketing, and much more.
And with prices starting at just $37 there is a video template design
to fit even the trimmest of budgets.

emaillsample1 600x112 Online Sales and Marketing Videos Have Just Become Amazingly Affordable

What started in June of this year as a simple idea to offer “a few” business sales video templates that would fit both men and women business owners, turned into a full-blown obsession by the time mid-September rolled around. Caught up in the excitement of building a large variety of design features to offer the everyday business, there has been no end in sight for fabulous ideas. I would be over-the-top excited (and a tad teary-eyed with deep appreciation) if you shared this with your social network of friends and connections using the share buttons on the left. You never know who you know that has been holding back on getting into videos to grow their business.

“The core concept is simple. Even the most camera-shy person can have a beautiful and powerful sales and marketing video for their business, without busting their budget.” ~Andrea Kalli

emaillsample3 600x112 Online Sales and Marketing Videos Have Just Become Amazingly Affordable

Using affordable video templates to create customized sales and marketing videos, as well as pre-recorded background music and simple yet effective text insertion, AmazingSalesVideos.com offers cost-effective video production services to the online marketer. Whether creating video promotional material or video product, the customized video for marketing production is unique, professional, and effective.

With free access to provided libraries of images, soundtracks, custom designed backgrounds, and video footage, and extras such as voiceovers and green screen technology, this service offers all the elements needed to create a professional marketing video for any business.

emaillsample4 600x112 Online Sales and Marketing Videos Have Just Become Amazingly Affordable

The video templates used by AmazingSalesVideos.com offer more than the typical online photo slideshow service. Because videos for marketing should contain captions and plenty of text as well as images, these templates blend these two elements perfectly to produce a compelling sales and marketing video. Interesting motion elements and stunning graphics provide a professional looking video that will enhance any business message.

With a simplified customization process the client will simply fill out a form to generate content for their video. This will take the usual technology struggles out of the process completely. By providing their custom elements in the form of text, images, and/or short video footage, the client receives professional-looking videos for marketing tailored to their needs.

emaillsample7 600x112 Online Sales and Marketing Videos Have Just Become Amazingly Affordable

“My goal is to offer high-style options at the lowest price possible for the budget-minded, making video marketing affordable and available to every business.” ~Andrea Kalli

All videos from AmazingSalesVideos.com will be produced with an embed code for the clients website that will include social share buttons and your provided opt-in form to quickly build an email list. This also provides the social element necessary in today’s marketing.

AmazingSalesVideos.com also offers an Article-To-Video service, turning text content into a marketing video. This product allows clients to re-purpose previous content and reach a broader audience that prefers to consume information on sites such as YouTube. There is also an Affiliate Program for those that wish to make some money, providing an additional revenue source.

emaillsample5 600x112 Online Sales and Marketing Videos Have Just Become Amazingly Affordable

Just in time for the season, Christmas Business Greeting videos are also available to help put website visitors in the holiday spirit and deliver a “Message of the Season.”

For those who believe it is time to freshen their online presence, and who are tired of feeling as if everyone else is producing sales videos for marketing while they are not, AmazingSalesVideos.com is the perfect choice to launch a video marketing campaign with ease.

emaillsample2 600x112 Online Sales and Marketing Videos Have Just Become Amazingly Affordable

A Few Client Experiences:

~Product Launch Marketing Video for a Client-

I was blessed enough to have Andrea create a marketing video for an upcoming workshop, and all I can say is WOW. The video is incredible, powerful, and impactful. She worked with myself and my team, to find the right images and words, and then to customize the video to be impactful for our target audience and bring across a visual representation of our event. Andrea responded immediately to our questions, she made the adjustments we requested in amazing turn-around time (many times within a couple of hours). Andrea will definitely be our go to girl for all of our future video needs. Thank you Andrea!!!!! ~Patty Benton

~Marketing by Video: Article-to-Video Service – Emphasis level-

That is absolutely AMAZING!! Wow. I can’t believe how cool that all came together. I absolutely love it. It’s like taking the articles into a whole new dimension. ~Diana Ennen

~Company Introduction Marketing Video for a Client-

Who knew designing a marketing video could be so painless? Andrea Kalli did! Her unique system for mixing-and-matching the video elements allows for the ultimate customization each step along the way– choose a template, select your music, swap a background, add your content – it’s as easy as 1-2-3. I’d always shied away from working with video or recommending this to a client but that’s a thing of the past. I’m totally thrilled with the results and experience Andrea provided. Amazing Sales Videos will be on the top of my list when someone asks about business videos on a budget. ~Ruth Martin

~Company Introduction Video-

Andrea’s video product is great. She is also highly responsive to the client. When we submitted our materials to develop the video, her turnaround time was amazingly fast and she also delivered a quality product. Not only was the product great, but her support was awesome! I would recommend her in a second to another business. ~Michelle Wong

~Company Introduction Video-

Andrea Kalli is a Virtual Assistant colleague who I met when first starting my business in early 2006. She has been an extraordinary asset, not only to me but to the IVAA organization as a whole, by often times offering free or low cost trainings. And I recently became one of the lucky few by being given the opportunity of having an amazing business video created to spec. Andrea’s scope of expertise was extremely helpful throughout the building process for this novice, walking me through step by step, while making the video creation fun and a breeze. And her library selection of audio and video clip templates is fabulous, giving you the boost you need for a successful production right off the bat! I highly recommend teaming up with Andrea for all your marketing needs! ~Gretchen Walden

~Introduction of Services

I worked with Andrea Kalli and Amazing Sales Videos to create a marketing video for my business and was thrilled with the high level of assistance, step-by-step support, and the quality of the finished video. I had been interested in creating a video for my website, but was turned off by the masculine sales-y feel of marketing videos. I needed something unique that could be tailored to my business helping children and families. Andrea had just the solution, the best part is I had options to choose from that matched my unique brand. I loved how easy the process was too. Andrea made it simple (especially for some as technology challenged as myself). I’ve worked with Andrea on several projects and each time she provides quality professional results. I enthusiastically give her the “Creativity Queen 5 Crown” seal of approval and recommend Amazing Sales Videos for anyone looking to create a professional marketing sales video. Thank you Andrea for delivering extraordinary results! ~Laura Dessauer

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Two Ways to Convert Your High-PR Social Website into a Targeted Search Favorite

November 28th, 2011

Two Ways to Convert Your High-PR Social Website into a Targeted Search Favorite

The eruption in social media’s popularity has produced some unusual side effects. The first is the incredible amount of privacy issues that tend to loom alarmingly near the criminal side of data mining. Another is the immense change it’s had on the way people speak with one another – before social media, conversations were entered without information ready.

It’s also has a pronounced side effect for SEO – one that’s due to the open status of many social websites and the PageRank they’ve produced as a result of their popularity. Marketers with few ethics and lengthy work hours have perfected the art of using a website’s PageRank as an asset, building their own promotional pages on another’s domain.

The thing is, businesses can experience this while trying to build a presence outside of their own websites. Without intending to, they end up with social properties that outrank their own websites due to its greater PageRank and domain authority.

There are two ways to deal with this situation. The first is to panic, assume that a change in ranking status will result in a loss of revenue, and make poor decisions. The second is to accept the way search engines work, and to use your new-found domain authority to help you gain an advantageous position.

Search engines don’t want to hurt you:

Those high-PR pages are there out of simplicity – engines see them as they are and give them a great deal of exposure. They don’t want to hurt your business, only to deliver the most relevant results to searchers. Beat out the high-PR properties that you own by playing a balancing act with your content – make them less relevant, and make your own website better in the process.

Don’t panic – it will change if you strategize:

What do many business owners do when confronted by an unusual search situation? Build horrible links to their own website, all in a futile effort to improve its placement. That’s not the way to help your site, and it’s certainly not the way to build a long-term online business.

Remember, SEO is a competition. Use your resources to change the value of each page to searchers and give yourself the best possible situation as a result. Don’t panic and build low-quality links out of fear that your website’s position will never change.

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