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The Power of Keyword-Rich Domain Names in Book Promotion

Guest Post by Dana Lynn Smith

Many authors choose a website domain name that closely matches the title of their book. That’s great for book promotion purposes. But if your domain name doesn’t include important keywords, you could be missing out on search engine traffic in promoting your book.

According to Search Engine News, a domain name that exactly matches the keywords entered into a search engine will automatically give that domain a significant advantage in the search results. Having keywords in the domain name also increases the chance of the searcher clicking on your link when they see it on the results page.

For example, I purchased the domain name “SellingToLibraries.com” for my book The Savvy Book Marketer’s Guide to Selling Your Book… Continue reading the rest of this article...

Would you like a few tips from an SEO Support VA?

One of the greatest strengths of internet business is the near complete lack of startup costs. While brick-and-mortar business can command thousands, sometimes hundreds of thousands, of dollars in startup costs and overheads, an online business can be launched for under $100.

However, there is a hidden currency to online business that often goes ignored: opportunity cost. When you invest in endless SEO campaigns to go nowhere, you are taking time away from potentially more lucrative activities. While SEO is often touted as the ultimate form of traffic — it is 100% free, and significantly more valuable than non-targeted visitors — it can often be an expensive activity in terms of lost income. Now is the time to start looking into… Continue reading the rest of this article...