A “Mini” trend – get on it!
ByLet’s face it, business has changed.
This video explains how two companies are adjusting to what their customers want:
Is your business doing the same? Watch the video to find out.
Enjoy!
Andrea
P.S Don’t disregard this “trend”. As the video explains, it’s responsible for one customer spending over $80,000 during the last 5 years with one of the companies featured in the video.
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NOTE: I am a compensated affiliate for WishList Products.
Andrea KalliCertified Internet and Social Marketing VA
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2 Comments
April 15th, 2010 at 3:36 pm
It’s true! I own a Mini and the community is vast and large. It’s always fun to wave at a another Mini driver (a Mini ‘thing’). The only thing that sours it quickly is a “Mini dealership service center” that drops the ball and thus, the Mini reputation.
You’ve probably figured out that it happened to me. I was going to leave it alone until I received an email from a ‘new salesman that took over the old one’s job’. He stated he would love to help me in any way he could. I took him up on his word. He trivialized my problem and I perceived him as ’snarky’.
It would have ended better had they owned up to it and apologized. They did none of the above when I complained. Plus I would have had to drive 2 hours each way to get the job completed that THEY left incomplete!
I decided to take my business to another Mini dealership and they forgot something (nothing big), but owned up to it after I gave feedback on my visit, sent an apology email and compensated me with a free Mini spa cosmetic repair. It all happened within 24 hours too.
If you are growing a community or have one already and you want a return customer, good publicity, ratings, treat the customer with respect. If it’s within your power, offer to make it right, and/or compensate them. Put out Google Alerts to be appraised of your reputation; is it faltering due to online complaints you have not been made aware of?
Online community can work well for you…or it can really work against you…fast! Be diligent and protect what you’ve built up.
April 15th, 2010 at 4:19 pm
Donna,
I couldn’t agree more! Thank you for sharing your experience with us. Reputation and community are so important.