Looking for a Quick Way to Help Improve Your Website’s Ranking? This One is a No-Brainer.
According to best practice guidelines on search engine optimization, one of the most important places to integrate keywords and keyword phrases is in a website’s title tags. Each web page of a website has one title tag in its HTML code, and the text that is written in the title tag appears as the title of that web page. Internet users can see web page titles at the top of their browser window. So, why does SEO best practice stress the importance of page titles?
Why Are Page Titles Important for SEO?
Page titles play an important part in determining a website’s ranking in search results produced by search engines, such as Google. When keywords are used that accurately describe the content of that particular web page, you will earn more points towards a higher ranking. But that is not the only reason for optimizing your page titles.
Page titles also appear in the search results where online visitors can see them. If you don’t use that opportunity to hook your visitors, they might go elsewhere. Using descriptive keywords in your page title lets your visitors know what they can expect from your website, and they appreciate that. Visitors also appreciate clear and descriptive page titles because they are easy to recognize when stored as bookmarks.
Now that you know how important page titles are, let us take a look at how to optimize them.
5 Page Title Optimization Tips
- Make it clear in your page title what visitors can expect from the web page that they are about to visit. The keyword here is “descriptive”.
- Place keywords at the beginning of page titles, where search engines can find them quicker.
- Don’t use more than three keywords or keyword phrases in a page title. Keywords only need to reflect the content of the relevant web page, not the whole website.
- Don’t put the website or company name in the page title. If you must, then put it at the end of the title. (Opinions are divided on this point, but as your website’s URL appears just underneath the page title in search engine results, it seems like a waste of precious words that could otherwise be put to better use.)
- Give each web page its own unique page title. For example, if your website has a web shop, each web page must have keywords in the page title that describe the products on that particular page.
It is worth reviewing your website’s page titles, because a small change to the page titles can lead to a considerable improvement in your website’s ranking in search results. An added benefit is that descriptive page titles will result in more click-throughs from online visitors.